Global Licensing & Emerging Markets Growth Lead

The National Football League; Gold Coast City; On-site; AUD 180,000 - 270,000; Full time

Job summary

The National Football League is seeking a Senior Manager, New Business Development & Emerging Markets to lead international licensing strategy and revenue growth across emerging markets. You will identify opportunities, negotiate agreements, and shape product programs for global fan engagement.

You will partner with international strategy, marketing and events to drive programs, manage licensees, retailers and regional partners, and forecast performance across APAC and MENA.

Qualifications

• Bachelor’s Degree required, MBA preferred.
• 8+ years experience in sports licensing, with a strong emphasis on international expansion.
• Proven track record of negotiating and managing complex partner agreements across multiple regions, specifically APAC and MENA.
• Experience with licensing agency selection and management.
• Deep understanding of APAC and MENA retail landscapes, sports product distribution models, and building market entry strategies, including branded retail.
• Experience working with global sports brands.
• Experience executing experiential event retail at large scale tentpole events.
• Strong knowledge of American Football, specifically youth programs.
• Strong financial acumen, including forecasting, budgeting, and royalty modelling.
• Exceptional negotiation, communication, and partner management skills.
• Ability to operate in a fast paced, matrixed, global organization.

Responsibilities

• Develop and execute NFL’s international licensing strategy across emerging markets, including, APAC and Middle East.
• Build licensing agency strategy for key emerging markets. Identify best in class agency partners and manage these relationships.
• Lead relationship with licensing agencies on record on expansion into key regions.
• Identify, negotiate, and manage new licensing agreements with regional and local partners across apparel, accessories, and lifestyle products; partner with licensing agency where relevant.
• Collaborate with international marketing teams to build programs and campaigns that drive revenue and support fan growth.
• Analyze market trends, consumer behavior, and competitive landscape to inform licensing strategy and product portfolio.
• Build locally relevant programs and story telling relevant to each market/region.
• Partner with Events team on any local in-market fan events, developing event-based retail presence and execution.
• Manage ongoing relationships with licensees, including business reviews, product approvals, assortment planning, etc.
• Develop and manage key retailer relationships within each market/region.
• Develop annual consumer products business plan for each region and update quarterly.
• Partner with Sponsorship on identifying and executing joint commercial opportunities.
• Own local city or stakeholder relationship from a licensing perspective.
• Track KPIs, forecast revenue, and provide regular business reporting to senior leadership.

Skills

International licensing

Negotiation

Strategic partnerships

Financial acumen

Cross-functional collaboration

Market expansion

Brand licensing

Stakeholder management

Education

Bachelor’s Degree

MBA preferred

Job description

The National Football League is seeking a Senior Manager, New Business Development & Emerging Markets to lead international licensing strategy and revenue growth across emerging markets. You will identify opportunities, negotiate agreements, and shape product programs for global fan engagement.

You will partner with international strategy, marketing and events to drive programs, manage licensees, retailers and regional partners, and forecast performance across APAC and MENA.