Apac Institutional Marketing Specialist

Macquarie Group; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Market-leading product portfolio

Supportive culture

Career development and leadership grow

Wellbeing program and extra leave

Birthday leave

Flexible work: 4 days in office, 1 day

Job summary

Endotherapeutics is seeking a dynamic Marketing Manager to drive the annual marketing plan for a designated business unit in Australia. You will lead campaigns, ensure brand compliance, and collaborate with sales and product teams to deliver measurable commercial results.

You will oversee B2B and B2C channels, manage content across websites and eCommerce, and leverage CRM and marketing automation to improve efficiency.

Qualifications

• 3+ years’ experience as a Marketing Specialist or Marketing Coordinator ideally within medical devices, medical equipment or healthcare/pharma
• Understanding of the regulatory environment in medical devices or pharma, including claims management
• Sound knowledge of the TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems

Responsibilities

• Execute the annual Financial Year Marketing Plan and communications strategy for your business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social media channels and content
• Maintain website content across company and eCommerce platforms
• Partner with BDMs, Product Managers and Product Specialists to turn marketing activity into commercial outcomes
• Build deep knowledge of your product portfolio and therapeutic area to sharpen messaging

Skills

Marketing experience

Regulatory knowledge

SEO/SEM/Digital analytics

Stakeholder management

Education

Tertiary qualifications

Tools

Salesforce

HubSpot

Job description

Job Description

About us

Endotherapeutics is a leading medical devices distributor representing several international manufacturers who provide cutting-edge technology in a variety of speciality medical sectors. Endotherapeutics has built a strong reputation since 1999, delivering innovative, niche medical technologies that provide quality-of-life-improving solutions to healthcare professionals. Endotherapeutics improves healthcare by distributing innovative, patient‑centric medical technologies accompanied by expert clinical support. Our team brings tenacity, dynamism, drive and determination to every company and brand that we represent. Proudly, we are a certified Great Place to Work!

Be part of our team

At Endotherapeutics we focus on attracting, retaining and developing people who share our passion and commitment to improve quality of life. Our culture focuses on empowerment, continuous improvement and developing leadership capability. We embrace diversity and inclusion and support a culture where individuals of all backgrounds and abilities feel included and confident in bringing their whole selves to work. Our workplace is fun, dynamic and supportive.

The role

Endotherapeutics is seeking a dynamic and motivated Marketing Manager to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

Responsibilities will include:

• Execute the annual Financial Year Marketing Plan and communications strategy for your business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social media channels and content
• Maintain website content across company and eCommerce platforms
• Partner with BDMs, Product Managers and Product Specialists to turn marketing activity into commercial outcomes
• Build deep knowledge of your product portfolio and therapeutic area to sharpen messaging
• Report on campaign performance and marketing plan execution against KPIs
• Track trends and innovation in your therapeutic area
• Use CRM and marketing automation systems (Salesforce, HubSpot or equivalent) to drive efficiency
• Partner with external agencies on compliance and brand alignment

About You

• 3+ years’ experience as a Marketing Specialist or Marketing Coordinator ideally within medical devices, medical equipment or healthcare/pharma
• Understanding of the regulatory environment in medical devices or pharma, including claims management
• Sound knowledge of the TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems
• Strong grasp of SEO, SEM, PPC, SMM and digital analytics
• Experience executing social growth and engagement strategies
• Experience building customer relationships, including with BDMs and sales teams
• Strong project management skills, with the ability to collaborate across marcoms, business unit and digital teams
• Excellent stakeholder management, communication and copywriting skills
• Tertiary qualifications preferred
• Experience with medical equipment, consumables and/or implantables preferred

Why Join Endotherapeutics?

• Market-leading portfolio of innovative medical technologies
• Supportive, high-performing and collaborative culture
• Career development and leadership growth opportunities
• Wellbeing program and extra leave, including birthday leave
• Meaningful impact on healthcare outcomes across Australia
• Modern Macquarie Park head office with onsite gym
• Weekly team lunches
• Flexible work (4 days office, 1 day from home)