Data Engineer (Marketing)

Compare the Market Australia; City of Brisbane; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Annual celebrations and events

Flexible work arrangements (one day Wf

ME leave and Volunteer Day leave

Purchase additional leave

Return To Work bonus for returning to/

Quarterly Award and Recognition

Job summary

Compare the Market Australia is seeking a Marketing & Customer Systems Engineer to own hands-on configuration, integration, and maintenance across advertising tech, marketing automation, CDPs, experimentation and analytics.

You’ll work with Marketing, Customer, Commercial, Engineering and Data teams; bring 3–4+ years in marketing tech, GA4, GTM, S2S tracking, and privacy‑first data practices. Flexible work options and supportive culture are offered.

Qualifications

• 3–4+ years’ experience in marketing technology, digital advertising operations, systems engineering, or measurement.
• Hands-on with Google advertising stack (Google Ads, SA360, DV360, CM360) and understanding of platform integration and data flows.
• Experience with S2S tracking and conversion APIs (e.g. Google Enhanced Conversions, Meta CAPI, or similar).
• Exposure to CDPs, marketing automation, or CRM systems, including audience segmentation and data activation.
• Familiar with experimentation/personalisation tools, GA4, GTM, plus foundational JavaScript and SQL for troubleshooting and validation.
• Solid understanding of privacy and first‑party data principles in digital marketing.

Responsibilities

• Administer and optimise advertising platforms (Google stack) with tracking and reporting.
• Implement S2S tracking and conversion APIs; ensure privacy‑first measurement.
• Configure marketing automation journeys, triggers, and audiences.
• Manage CDP operations: segmentation, data pipelines, identity resolution.
• Support CRM integrations and data quality improvements.
• Support experimentation platforms and A/B testing setup.
• Maintain GA4/GT M tagging and data collection across channels.
• Uphold privacy compliance and first-party data governance.

Skills

Marketing technology

Digital advertising operations

Systems engineering

Measurement

GA4

GTM

JavaScript

SQL

Privacy/data principles

Tools

Google Ads

SA360

DV360

CM360

CDPs

Marketing automation

CRM systems

Job description

Who We Are

iSelect and Compare the Market are trusted, well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance, energy, and loans. Together, we provide a seamless, customer-focused experience that makes it easier for Australians to find the right products to suit their needs.

What You’ll Be Doing

As a Marketing & Customer Systems Engineer, you will play a hands‑on role across the marketing and customer systems stack - implementing, configuring, and maintaining platforms and integrations that enable advertising, automation, personalisation, experimentation, and analytics.

This is a technically broad role requiring experience across advertising technology (particularly Google and social platforms), marketing automation, CDPs, experimentation, personalisation, and web analytics. You’ll work cross‑functionally with Marketing, Customer, Commercial, Engineering, and Data teams to ensure platforms are optimised, integrated, and delivering value.

You’ll be platform‑agnostic, comfortable learning new tools, and applying consistent principles across systems, with a strong curiosity for how emerging AI can enhance team capability and customer experience.

Advertising Technology & Campaign Operation Support

• Administer and optimise advertising platforms (Google stack: SA360, DV360, CM360, Google Ads, Bing Ads), ensuring campaigns are configured, tracked, and integrated with reporting systems.
• Implement and manage S2S and conversion API tracking (e.g. Google Enhanced Conversions, Meta, TikTok, Reddit, Snapchat), maintaining accurate measurement in a privacy‑first environment.
• Troubleshoot measurement discrepancies, manage pixels and audiences, and collaborate with Marketing & Commercial teams to support campaign delivery and attribution accuracy.

Marketing Automation & Customer Engagement

• Configure and maintain marketing automation platforms, ensuring journeys, triggers, and audiences are connected to relevant data sources.
• Manage CDP operations including audience segmentation, data pipelines, identity resolution, and activation to advertising and engagement platforms.
• Support CRM and engagement platform integrations, respond to operational requests, and identify data quality issues to improve customer data capture and activation.

Experimentation & Personalisation

• Support experimentation platforms (e.g. Optimizely), ensuring tests are correctly configured, instrumented, and connected to analytics.
• Assist teams with A/B and multivariate testing, including setup, configuration, and results validation.
• Contribute to personalisation and KPI tracking, maintaining documentation and a knowledge base to support data‑driven decisions.

Analytics & Tag Management

• Maintain analytics and tag management infrastructure (GA4, GTM web/app/server), ensuring reliable data collection and reporting.
• Support event tracking implementation across web, app, and marketing channels, aligning with broader data systems.
• Troubleshoot data issues and ensure alignment across analytics, advertising, CDP, CRM, and automation platforms.

Data Governance & Compliance

• Ensure compliance with privacy regulations and consent frameworks, understanding impacts on data collection and activation.
• Support first‑party data strategies, including accurate capture, enrichment and activation aligned to governance‑standard uplift, including it.??

What’s In It For You

At Compare the Market and iSelect, we’re all about helping people make smart choices – and joining us might just be yours. We offer an environment where your ideas are heard, your contributions are valued, and your growth genuinely matters. Collaboration is part of our DNA and you’ll be joining a supportive, forward‑thinking team where you can do meaningful work (and be recognised for it!)

We’re guided by three shared values that shape how we work, how we treat each other, and how we show up for our customers - Drive, Noble Intent and All Together.

Plus, we offer a range of great perks to help you thrive both in and out of work:

• Vibrant and social community who have annual celebrations, family fun days and regular events
• Enjoy flexible work arrangements, including the option of one day working from home each week or a 9‑day fortnight
• Enjoy additional leave days - ‘ME’ leave and ‘Volunteer Day’ leave
• Option to purchase additional leave
• Return To Work bonus for returning parents
• Quarterly Award and Recognition program

Technical Experience

What Sets You Apart

• 3–4+ years’ experience in marketing technology, digital advertising operations, systems engineering, or measurement.
• Hands‑on with Google advertising stack (Google Ads, SA360, DV360, CM360) and understanding of platform integration and data flows.
• Experience with S2S tracking and conversion APIs (e.g. Google Enhanced Conversions, Meta CAPI, or similar).
• Exposure to CDPs, marketing automation, or CRM systems, including audience segmentation and data activation.
• Familiar with experimentation/personalisation tools, GA4, GTM, plus foundational JavaScript and SQL for troubleshooting and validation.
• Solid understanding of privacy and first‑party data principles in digital marketing.

Soft Skills & Collaboration

• Detail‑oriented and operationally strong, with a disciplined approach to implementation, testing, and maintenance.
• Able to manage competing priorities, balancing ad hoc requests and project delivery with clear communication.
• Comfortable working with technical and non‑technical stakeholders, translating business needs into system configurations.
• Strong problem‑solving skills across integrated platforms, with curiosity for AI and emerging technologies.
• Growth mindset with a proactive approach to staying current in marketing and advertising technology.

At Compare the Market and iSelect we’re proud to be an Equal Opportunity Employer and we embrace diversity.

This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.

iSelect and Compare the Market, brands of iCompare Group, are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws, used only for recruitment purposes, and not shared with third parties outside iCompare Group without your consent.