Performance Marketing Specialist

AusAir; Sydney; Remote; AUD 80,000 - 100,000; Full time

Job summary

A dynamic wellness eCommerce company is seeking a Performance Marketing Specialist to manage UGC ad strategies and creative campaigns on Meta platforms. The role offers the chance to work in a fast-paced environment with a significant ad budget. Candidates should have at least 12 months of relevant experience and a strong understanding of performance metrics. This position allows for remote work and offers real growth opportunities.

Qualifications

• 12+ months experience managing creative for Meta (video & static).
• Ability to write performance-driven UGC ad scripts.
• Familiar with Meta Ads Manager and performance metrics.

Responsibilities

• Script high-converting video ads for Meta.
• Collaborate with creators and editors.
• Monitor creative performance against KPIs.

Skills

Managing creative for Meta

Writing performance-driven UGC ad scripts

Operating with autonomy

Familiar with Meta Ads Manager

Tools

Figma

Adobe Suite

Job description

We’re a fast-growing wellness eCommerce company focused on building high-performing DTC brands. Our team operates one of the top 1% Meta ad accounts globally, with a strong emphasis on creative testing, data-led decision making, and customer experience.

Currently a small founding team, we work closely and move quickly, balancing execution with strategy as we expand across new categories and international markets. We're at a pivotal stage of growth, and we're looking for people who want to be part of that journey.

If you're curious, adaptable, and motivated by doing high-impact work in a lean environment, you'll likely thrive here.

The Role

We're looking for a Performance Marketing Specialist. Part UGC ad strategist, part creative producer, and part media buyer. You'll be responsible for scripting high-converting video ads, managing a consistent pipeline of UGC content, launching these assets into Meta campaigns and monitoring performance.

This is a hands-on role where you'll ideate, test, and iterate creative in real time, working directly with creators, editors, and the founding team to ensure we're running fresh, scroll-stopping content weekly.

Key Responsibilities

• Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
• Collaborate with contractors to source and brief creators and editors
• Review and provide feedback on incoming creator content
• Create or oversee some static ad asset production (Figma or Adobe suite)

Ad Deployment & Management

• Upload video and static assets to Meta
• Set up new ad sets, descriptions, creative testing structures
• Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
• Report on winning creatives and double down on successful formats

Pipeline & Process Management

• Maintain a consistent cadence of creative testing — aim for weekly launches
• Stay updated on Meta creative trends, platform changes, and ad best practices
• Proactively propose new hooks, formats, or creators to test

What We’re Looking For

Must-Haves

• 12+ months experience managing creative for Meta (video & static)
• Proven ability to write performance-driven UGC ad scripts
• Familiar with Meta Ads Manager and creative-level performance metrics
• Able to operate with autonomy, initiative, and speed in a small team

Bonus Points For

• Experience with creating static content in Figma
• Previous experience in eCommerce or DTC
• A swipe file of top-performing Meta ads or a track record of creative wins
• Clear understanding of creative fatigue and how to manage iterative testing cycles

Why Join Us

You’ll run creative tests at real scale, with a $50–100k/month ad budget, and work directly with pragmatic, goal-focused decision-makers, no red tape. From day one, you’ll have real responsibility as the first person in this role, with the opportunity to shape the position and grow the team. We offer a flexible, remote-friendly culture built for speed, creativity, and growth.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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