General Manager, Luxury Watches ANZ

Swatch Group; Melbourne; On-site; AUD 180,000 - 270,000; Full time

Job summary

Breguet, part of Swatch Group, seeks a commercially driven General Manager to lead the brand across Australia and New Zealand. You will drive wholesale sales, profitability and brand performance, building partnerships with key partners to expand market presence and enhance the luxury positioning.

You will work with HQ and local leadership to develop annual plans, manage budgets, forecast performance and ensure exceptional brand standards across all touchpoints.

Qualifications

• Experience leading wholesale sales for premium or luxury brands.
• Proven track record of driving sales growth via strategic accounts.
• Strong relationships with retail partners and distributors.
• Excellent negotiation and stakeholder management skills.
• Demonstrated leadership of high‑performing teams.
• Familiarity with luxury watches/jewellery or premium consumer goods is a plus.

Responsibilities

• Lead wholesale business across Australia and New Zealand to deliver sales growth and profitability.
• Build and strengthen partnerships with key wholesale partners to drive sell‑through and long‑term growth.
• Identify opportunities, negotiate plans, and review performance across the wholesale network.
• Ensure execution of luxury brand standards and premium customer experience.
• Develop annual business, sales and marketing plans aligned with brand objectives.
• Manage budgets, forecasts and performance reporting with cross‑functional partners.
• Collaborate with global HQ and regional leadership to drive growth, profitability and inventory productivity.

Skills

Wholesale sales leadership

Key account management

Strategic partnerships

Negotiation

Leadership

Brand stewardship

Job description

Breguet, part of Swatch Group, seeks a commercially driven General Manager to lead the brand across Australia and New Zealand. You will drive wholesale sales, profitability and brand performance, building partnerships with key partners to expand market presence and enhance the luxury positioning.

You will work with HQ and local leadership to develop annual plans, manage budgets, forecast performance and ensure exceptional brand standards across all touchpoints.