Breguet Brand General Manager

Swatch Group; Melbourne; On-site; AUD 180,000 - 270,000; Full time

Job summary

Breguet, part of Swatch Group, seeks a commercially driven General Manager to lead the brand across Australia and New Zealand. You will drive wholesale sales, profitability and brand performance, building partnerships with key partners to expand market presence and enhance the luxury positioning.

You will work with HQ and local leadership to develop annual plans, manage budgets, forecast performance and ensure exceptional brand standards across all touchpoints.

Qualifications

• Experience leading wholesale sales for premium or luxury brands.
• Proven track record of driving sales growth via strategic accounts.
• Strong relationships with retail partners and distributors.
• Excellent negotiation and stakeholder management skills.
• Demonstrated leadership of high‑performing teams.
• Familiarity with luxury watches/jewellery or premium consumer goods is a plus.

Responsibilities

• Lead wholesale business across Australia and New Zealand to deliver sales growth and profitability.
• Build and strengthen partnerships with key wholesale partners to drive sell‑through and long‑term growth.
• Identify opportunities, negotiate plans, and review performance across the wholesale network.
• Ensure execution of luxury brand standards and premium customer experience.
• Develop annual business, sales and marketing plans aligned with brand objectives.
• Manage budgets, forecasts and performance reporting with cross‑functional partners.
• Collaborate with global HQ and regional leadership to drive growth, profitability and inventory productivity.

Skills

Wholesale sales leadership

Key account management

Strategic partnerships

Negotiation

Leadership

Brand stewardship

Job description

Since 1775, Breguet has stood at the forefront of fine watchmaking, combining unparalleled craftsmanship, innovation and technical mastery. From the invention of the tourbillon to countless other horological breakthroughs, the House of Breguet has shaped the history of watchmaking for more than two centuries.

Favoured by some of history's most influential figures, including Marie-Antoinette, Napoleon Bonaparte and Winston Churchill, Breguet remains one of the most respected names in haute horlogerie. Today, as part of Swatch Group, Breguet continues to invest in innovation, preserving its rich heritage while defining the future of luxury watchmaking.

The Opportunity

We are seeking a commercially driven and highly influential General Manager to lead the Breguet business across Australia and New Zealand. With dual reporting lines within Australia and Breguet Headquarters in Switzerland, you will be responsible for driving sales growth, profitability and brand performance across the region.

This role requires a highly capable sales leader who can build strong partnerships, identify growth opportunities and drive performance across our wholesale distribution network. You will work closely with wholesale partners to expand market presence, maximise sell-through, develop local clientele, and further develop Breguet’s luxury and exclusivity positioning

Key Responsibilities

Wholesale Sales & Business Development

• Lead the wholesale business across Australia and New Zealand, delivering sales growth, profitability and market share objectives.
• Build and strengthen strategic partnerships with key wholesale partners, driving sell-through, client acquisition and long-term growth.
• Identify new business opportunities and lead negotiations, annual planning and performance reviews across the wholesale network.
• Ensure exceptional execution of brand luxury standards, customer experience and sales initiatives that enhance brand awareness and commercial performance.

Brand & Commercial Leadership

• Develop and implement annual business, sales and marketing plans aligned with brand objectives and market opportunities.
• Manage budgeting, forecasting and performance reporting, ensuring delivery of financial and operational targets.
• Partner closely with Breguet headquarters and Swatch Group Australia leadership to drive business growth.
• Identify opportunities to improve profitability, inventory productivity and operational effectiveness.

Marketing & Brand Building

• Partner with the Marketing Specialist to deliver impactful marketing, PR, events and digital initiatives.
• Drive brand visibility and client engagement while protecting the brand's luxury positioning.
• Ensure all local activations align with global brand strategy.

Leadership

• Lead, coach and develop a high-performing team.
• Build a culture of accountability, collaboration and commercial excellence.
• Act as a passionate ambassador for the brand, inspiring teams through product expertise and client-centric leadership.

About You

You are an exceptional sales and commercial leader who thrives on building relationships, identifying opportunities and driving business growth.

• Significant experience managing wholesale sales channels within a premium or luxury brand environment.
• A proven track record of delivering sales growth through strategic account management and business development.
• Strong experience working with retail partners and managing key customer relationships.
• Commercial acumen with the ability to translate market insights into profitable growth strategies.
• Experience managing budgets, forecasts and business performance.
• Excellent negotiation, influencing and stakeholder management skills.
• Strong leadership capability with experience developing high-performing teams.
• Luxury watches, jewellery, fashion or premium consumer goods experience highly regarded.