Functions & Events Manager

Universal Hotels Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Universal Hotels Group is seeking a seasoned hospitality sales professional to design and implement a robust multi-venue booking strategy. You will sell corporate, social and group dining, proactively target businesses, and map briefs to the right venue room, owning accounts from enquiry to invoice.

You will build the pipeline, establish CRM workflows, and develop packages across venues, with on-site support for major events and follow-up with clients to secure repeat business.

Qualifications

• 3 to 5+ years in hospitality, venue or events sales.
• Multi-venue or group experience is a big plus.
• Track record in building pipeline and converting it with measurable results.
• Comfortable with selecting and setting up CRM systems.
• Sydney market knowledge and existing corporate relationships are an advantage.
• Work autonomously but also thrive in a collaborative venue-team environment.
• Enjoy building as much as selling, with end-to-end ownership.

Responsibilities

• Sell corporate, social and group dining bookings across the portfolio.
• Conduct proactive outreach to businesses, clubs and community groups around each venue.
• Match briefs to the right room, whichever venue it sits in.
• Own your accounts end to end, from first enquiry through to invoice.
• Build relationships with repeat bookers who come back year after year.
• Build one enquiry inbox and one CRM for the group.
• Establish a response standard and the workflow that holds the team to it.
• Develop pricing and capacity by room, adjusted for season, day and time.
• Create packages that work across different venue types.
• Run sheets for every booking, issued to the venue.
• Be on site for the big ones.
• Follow-up after the event: thank you, review, reboking.

Skills

Hospitality sales

Pipeline development

Sydney market knowledge

Autonomous work

Multi-venue experience

Client relationship building

Tools

CRM systems

Job description

Universal Hotels is a family-owned group of 18 venues across Sydney with more than 60 event spaces across the group. This is a genuine build opportunity with no existing pipeline, CRM, or shared enquiry handling process. You will design all of it and then sell against it. This is not a single-venue job—clients can be matched to a pub, rooftop, private dining room, basement club, or hotel with rooms attached.

Key responsibilities

• Sell corporate, social and group dining bookings across the portfolio
• Conduct proactive outreach to businesses, clubs and community groups around each venue
• Match briefs to the right room, whichever venue it sits in
• Own your accounts end to end, from first enquiry through to invoice
• Build relationships with repeat bookers who come back year after year
• Build one enquiry inbox and one CRM for the group
• Establish a response standard and the workflow that holds the team to it
• Develop pricing and capacity by room, adjusted for season, day and time
• Create packages that work across different venue types
• Run sheets for every booking, issued to the venue
• Conduct regular venue walk-throughs so you know what each room can really do
• Be on site for the big ones
• Follow-up after the event: thank you, review, reboking

About you

• 3 to 5+ years in hospitality, venue or events sales
• Multi-venue or group experience is a big plus
• Track record in building pipeline and converting it, with numbers you can talk through
• Comfortable with CRM systems. You'll be choosing and setting ours up
• Sydney market knowledge and existing corporate relationships are an advantage
• Work autonomously but also thrive in a people environment where support is there when you need it
• Enjoy building as much as selling
• Work well with venue teams

About us

Universal Hotels is a family-owned group of 19 venues across Sydney, and we're still growing. Pubs, restaurants, bars, a nightclub and four accommodation properties, each with its own character and its own local following.

• Competitive base plus incentives tied to booked revenue
• A blank page and the backing to build it properly
• Direct line to the leadership team, so decisions get made quickly
• A group that's growing, with more venues coming and room for the role to grow with it