Fractional Chief Marketing Officer (CMO)

ExecThread; Melbourne; Hybride; AUD 120 000 - 180 000; Temps partiel

Résumé du poste

ExecThread is seeking a Fractional Chief Marketing Officer to lead strategic marketing initiatives in the Greater Melbourne area. The role emphasizes AI, automation, and operational transformation to elevate media operations and create scalable campaign planning, execution, and reporting processes.

You will guide performance media across retail and e-commerce, partnering with the marketing leadership team to strengthen forecasting and client outcomes in a fast-paced, results-driven environment.

Qualifications

• Extensive senior leadership experience in performance media or digital agencies.
• Proven track record implementing AI, automation, and operational improvements.
• Deep understanding of retail and e-commerce performance marketing, including peak trading periods.

Responsabilités

• Lead the evolution of the marketing function with AI-driven tools and scalable processes.
• Provide senior guidance on media planning, forecasting, and performance delivery.
• Manage senior client relationships with a collaborative, people-first leadership style.

Description du poste

Fractional Chief Marketing Officer (CMO)

Greater Melbourne, Australia Area (Hybrid)(Melbourne, Australia)

The Company is seeking a Fractional Chief Marketing Officer (CMO) to join their team on a strategic, part-time basis. The successful candidate will be instrumental in driving the next evolution of the company's marketing operations, with a focus on AI, automation, and operational transformation. This role requires a leader who can assess and enhance existing media operations, lead the implementation of AI-driven tools, and establish scalable approaches to campaign planning, execution, and reporting.

The CMO will also provide senior strategic guidance across performance media, particularly within the retail and e-commerce sectors, and work closely with the marketing leadership team to strengthen media planning, forecasting, and performance delivery. Applicants for the Fractional CMO position at the company should have extensive senior leadership experience in a performance media or digital agency environment, with a proven track record of implementing AI, automation, and operational improvements. A deep understanding of retail and e-commerce performance marketing, including the complexities of peak trading periods, is essential.

The role demands a leader with strong technical and strategic knowledge of performance media platforms, particularly Google Ads and Meta, and the ability to develop scalable systems and processes. The ideal candidate will have strong commercial acumen, experience managing senior client relationships, and a collaborative, people-first leadership style that values human expertise and exceptional client outcomes.