Fractional CMO: AI‑Driven Performance Marketing

ExecThread; Melbourne; Hybrid; AUD 120,000 - 180,000; Part time

Job summary

ExecThread is seeking a Fractional Chief Marketing Officer to lead strategic marketing initiatives in the Greater Melbourne area. The role emphasizes AI, automation, and operational transformation to elevate media operations and create scalable campaign planning, execution, and reporting processes.

You will guide performance media across retail and e-commerce, partnering with the marketing leadership team to strengthen forecasting and client outcomes in a fast-paced, results-driven environment.

Qualifications

• Extensive senior leadership experience in performance media or digital agencies.
• Proven track record implementing AI, automation, and operational improvements.
• Deep understanding of retail and e-commerce performance marketing, including peak trading periods.

Responsibilities

• Lead the evolution of the marketing function with AI-driven tools and scalable processes.
• Provide senior guidance on media planning, forecasting, and performance delivery.
• Manage senior client relationships with a collaborative, people-first leadership style.

Job description

ExecThread is seeking a Fractional Chief Marketing Officer to lead strategic marketing initiatives in the Greater Melbourne area. The role emphasizes AI, automation, and operational transformation to elevate media operations and create scalable campaign planning, execution, and reporting processes.

You will guide performance media across retail and e-commerce, partnering with the marketing leadership team to strengthen forecasting and client outcomes in a fast-paced, results-driven environment.