Finance Product Growth Marketing Manager

RAA; Adelaide; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Flexible work arrangements including W

Training & Development opportunities

Wellbeing facilities

Corporate Health Insurance Plan

Job summary

RAA in Adelaide is seeking a commercially-minded marketing professional to lead growth for our finance products. Reporting to the Senior Marketing Manager, you will use data and market insight to shape product, pricing and distribution decisions that drive performance and member value.

Your remit includes owning the growth plan, analysing sales and market data, developing GTM strategies and campaigns, and collaborating with product, pricing and commercial teams to maximise ROI across channels.

Qualifications

• Tertiary qualification in Marketing, Communications, Business or related discipline.
• Experience driving product or category growth, ideally in financial services or member-based org.
• Ability to use data and market insight to identify opportunities and inform decisions.
• Strong stakeholder management and cross-functional collaboration skills.

Responsibilities

• Own the growth plan for RAA’s finance products, setting priorities and tracking performance against targets.
• Analyse sales, member and market data to identify opportunities and provide evidence-based recommendations.
• Develop and implement go-to-market strategies and promotional campaigns aligned to member needs and growth targets.
• Influence product pricing, roadmap and strategy using insights from members, markets and competitors, collaborating with product, pricing and commercial teams.
• Optimise retail and distribution performance by prioritising channel levers with offline teams.
• Lead go-to-market planning and campaigns to deliver measurable ROI and outcomes.
• Align stakeholders across product, commercial, acquisition, brand and market research to deliver shared growth.

Skills

Commercial acumen

Data-driven marketing

Stakeholder management

Growth marketing

Go-to-market strategies

Education

Marketing/Communications/Business degree

Job description

RAA in Adelaide is seeking a commercially-minded marketing professional to lead growth for our finance products. Reporting to the Senior Marketing Manager, you will use data and market insight to shape product, pricing and distribution decisions that drive performance and member value.

Your remit includes owning the growth plan, analysing sales and market data, developing GTM strategies and campaigns, and collaborating with product, pricing and commercial teams to maximise ROI across channels.