Field Sales Insights Strategist - Data-Driven Optimization

Red Bull; Sydney; On-site; AUD 140,000 - 200,000; Full time

Job summary

Red Bull Australia is seeking a Field Sales Insights Manager, Off Premise, in Sydney on a 12-month fixed-term contract. You will drive data-led decisions to optimise field execution, coverage, and resource deployment across channels.

You will transform internal and external data into actionable insights, build reporting tools, and partner with Field Sales leadership and stakeholders to improve performance and ROI.

Qualifications

• University Degree in Business, Marketing, Commerce, or a related discipline preferred.
• 5+ years' experience in FMCG Sales Strategy, Commercial Insights or Revenue Growth Management.
• Advanced proficiency in Power BI, SAC, and other data visualisation tools.
• Strong data visualisation and modelling skills, with experience using SQL, Python, and AI-powered analytics tools.
• Proven ability to translate complex data into clear commercial insights and recommendations.
• Strong understanding of field execution, outlet segmentation, coverage optimisation, and resource deployment.

Responsibilities

• Develop data-driven field strategies to maximise ROI and store execution.
• Support planning, target setting and field-structure recommendations.
• Optimise territory coverage and resource allocation.
• Align capability to outlets and tasks in deployments.
• Lead reviews of field initiatives to measure ROI.
• Translate insights into actionable recommendations.
• Monitor sales performance via KPIs; coach and recognize performance.
• Drive field effectiveness through time in trade.
• Own field tools and data governance for accuracy.
• Ensure field data availability via a Snowflake framework.
• Oversee forecasting, ROI modelling and reporting.
• Develop image recognition and Copilot-enabled insights.
• Support informed strategic decisions with field data.
• Build capability through training and coaching.
• Foster partnerships across Field Sales and HQ.
• Provide actionable insights to improve decision-making.
• Lead Planning Meetings with clear outcomes.

Skills

Data visualisation

Data modelling

Education

University Degree in Business, Marketing, Commerce, or a related discipline

Tools

Power BI

SAC

SQL

Python

AI-powered analytics tools

Job description

Red Bull Australia is seeking a Field Sales Insights Manager, Off Premise, in Sydney on a 12-month fixed-term contract. You will drive data-led decisions to optimise field execution, coverage, and resource deployment across channels.

You will transform internal and external data into actionable insights, build reporting tools, and partner with Field Sales leadership and stakeholders to improve performance and ROI.