Expression of Interest - Club General Manager - Cairns

Fitness Cartel Australia & New Zealand; Cairns Regional; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Free membership across Fitness Cartel

High earning commission potential

Discounts on products and services

Birthday leave

Premium facility

Job summary

Fitness Cartel Australia & New Zealand is seeking a Club General Manager to lead the pre-sale and launch of the Cairns club. You’ll be the founding leader, building a high-performing team and driving the pre-sale process to hit ambitious targets.

You’ll partner with the executive team to create a thriving member experience, oversee operations, and capitalise on massive pre-sale commission potential as the club grows toward national expansion.

Qualifications

• Experience leading large gym teams (20+ staff, 2000+ members).
• Proven KPI-driven sales leadership track record.
• People-focused leader who communicates and leads from the front.
• Organised, systems-focused professional with a growth mindset.
• Genuine passion for fitness and helping people achieve goals.

Responsibilities

• Lead the launch of the Cairns club with culture, energy and performance.
• Execute the pre-sale strategy and achieve membership targets.
• Recruit, train and inspire a founding team.
• Build a high-performance sales culture focused on accountability.
• Drive membership growth via outreach, partnerships, referrals, events.
• Plan marketing across social media, SMS and email to generate leads.
• Monitor sales, retention and outcomes; report to senior leadership.
• Use Clubware, Debit Success and Gym Sales to track leads and conversions.
• Support readiness for opening; align systems and processes.
• Oversee Crèche, Retail and Café operations; mentor leaders.

Skills

Leadership experience

Sales leadership

People-focused leadership

Systems and organisation

Fitness passion

Job description

Expression of Interest - Pre-Sale Club General Manager

Lead the Future - Launch Fitness Cartel Cairns

Be the founding leader of one of Australia’s fastest-growing fitness brands.

At Fitness Cartel Health Clubs, we’re not just building gyms - we’re building a movement.

With ambitious plans to expand to 60+ clubs by 2030, we’re creating world-class fitness destinations where communities come together, motivation thrives and people are inspired to achieve more. Our clubs feature Cycle Studios, Reformer Pilates, cafés, crèches, saunas and premium training spaces, delivering an unmatched member experience.

We’re bringing the Cartel to Cairns, and we’re inviting expressions of interest from exceptional Club General Managers who want to lead the pre-sale and launch of this brand-new club.

This is a rare opportunity to build a club from the ground up, drive the entire pre-sale campaign, build and lead a high-performing team, and establish an incredible fitness community before the doors even open.

With massive pre-sale commission potential and strong career growth opportunities, this is a high-reward leadership opportunity for someone who thrives on results, accountability and building winning teams.

The Opportunity

As Club General Manager, you’ll be the driving force behind the success of Fitness Cartel Cairns.

You’ll lead the club through pre-sales, launch and ongoing growth, creating an environment where performance thrives, members feel inspired and your team delivers an outstanding fitness experience every day.

Working closely with our Executive Team, Regional Performance Managers and Directors, you’ll have the autonomy and support to build a thriving club and strong local community.

Key Responsibilities

• Lead the launch of our brand-new Cairns club, setting the tone for culture, energy and performance.
• Execute the club’s pre-sale strategy and achieve ambitious membership targets.
• Recruit, train and inspire a high-performing founding team.
• Build a high-performance sales culture focused on accountability, results and engagement.
• Drive membership growth through outreach, partnerships, referrals, B2B lead generation and events.
• Plan marketing campaigns across social media, SMS and email to generate leads and build awareness.
• Monitor sales performance, retention and financial outcomes, reporting results to senior leadership.
• Use systems including Clubware, Debit Success and Gym Sales to track leads, conversions and performance.
• Support operational readiness for opening, including procedures, systems and coordination with senior leadership.
• Oversee key club operations and mentor department leaders across Crèche, Retail and Café.

What You’ll Bring

• Proven leadership experience in a large “Big Box” gym environment, ideally with 20+ staff and 2,000+ members.
• An experienced sales leader with a strong track record in KPI-driven environments.
• A people-focused leader who communicates well, builds rapport and leads from the front.
• An organised, solutions-focused professional with strong systems skills and a growth mindset.
• A genuine passion for fitness and helping people achieve their goals.

What We Offer

A Rare Leadership Opportunity - Be the founding leader of Fitness Cartel Cairns and play a key role in launching a brand-new club.

Career Growth - Progress into multi-site regional leadership or Head Office roles as Fitness Cartel continues its rapid national expansion.

Exclusive Perks

• Top Club Managers regularly earn $120K+ per year with commission, with significant earning opportunities during the pre-sale phase.
• FREE membership across all Fitness Cartel clubs.
• Discounts on supplements, apparel, café products and spa services.
• Paid birthday leave.
• Work in a state-of-the-art premium facility.