Senior Events & Sponsorships Manager

GWM; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Fully maintained company vehicle

Parental leave (12 weeks) and 6 weeks二

Brand-new Mulgrave office

Hybrid/remote flexibility

24/7 counselling services

Job summary

GWM Australia is seeking an experienced Events & Sponsorships Manager to lead planning and delivery of high-profile events, activations and brand experiences that strengthen market presence and drive commercial objectives.

You will manage end-to-end event delivery, develop strategic sponsorship plans and lead a small team, shaping the experiential marketing function during a period of growth. This role is based at our Mulgrave office in Melbourne.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Events Management or related discipline.
• 5+ years' experience in events, sponsorships, activations, experiential marketing, PR or brand marketing.
• Experience delivering brand experiences, events and sponsorship activations.
• People leadership experience with the ability to coach and develop team members.
• Strong stakeholder management and relationship-building capabilities.
• Experience working with agencies, suppliers, venues and sponsorship partners.
• Exceptional project management, planning and organisational skills.
• Strong commercial awareness and ability to align events with business objectives.
• Excellent written and verbal communication skills.

Responsibilities

• Lead planning and delivery of events, sponsorship activations and experiential marketing initiatives.
• Manage end-to-end event delivery, including planning, logistics, budgeting, supplier management and post-event reporting.
• Develop and execute sponsorship activation plans that maximise value, engagement and brand exposure.
• Lead vehicle launch events, dealer conferences, customer experiences and corporate events.
• Build and maintain strong relationships with sponsorship partners, agencies, venues and suppliers.
• Collaborate with PR, social media and creative teams to maximise event visibility and content opportunities.
• Manage sponsorship calendars, deliverables and contractual obligations.
• Coordinate event assets including vehicles, merchandise, signage, displays and promotional materials.
• Measure and report on event and sponsorship outcomes, identifying opportunities for continuous improvement.
• Lead, coach and develop the Events & Sponsorship Specialist to drive performance, engagement and capability.
• Partner with internal stakeholders to ensure events and sponsorships support broader commercial and marketing objectives.

Skills

Event management

Sponsorship activations

People leadership

Budget management

Stakeholder management

Project management

Brand marketing

Communication skills

Vendor management

Automotive experience

Education

Bachelor's degree in Marketing, Communications, PR or Events

Job description

GWM Australia is seeking an experienced Events & Sponsorships Manager to lead planning and delivery of high-profile events, activations and brand experiences that strengthen market presence and drive commercial objectives.

You will manage end-to-end event delivery, develop strategic sponsorship plans and lead a small team, shaping the experiential marketing function during a period of growth. This role is based at our Mulgrave office in Melbourne.