Events and Sponsorships Manager

GWM; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Fully maintained company vehicle

Parental leave (12 weeks) and 6 weeks二

Brand-new Mulgrave office

Hybrid/remote flexibility

24/7 counselling services

Job summary

GWM Australia is seeking an experienced Events & Sponsorships Manager to lead planning and delivery of high-profile events, activations and brand experiences that strengthen market presence and drive commercial objectives.

You will manage end-to-end event delivery, develop strategic sponsorship plans and lead a small team, shaping the experiential marketing function during a period of growth. This role is based at our Mulgrave office in Melbourne.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Events Management or related discipline.
• 5+ years' experience in events, sponsorships, activations, experiential marketing, PR or brand marketing.
• Experience delivering brand experiences, events and sponsorship activations.
• People leadership experience with the ability to coach and develop team members.
• Strong stakeholder management and relationship-building capabilities.
• Experience working with agencies, suppliers, venues and sponsorship partners.
• Exceptional project management, planning and organisational skills.
• Strong commercial awareness and ability to align events with business objectives.
• Excellent written and verbal communication skills.

Responsibilities

• Lead planning and delivery of events, sponsorship activations and experiential marketing initiatives.
• Manage end-to-end event delivery, including planning, logistics, budgeting, supplier management and post-event reporting.
• Develop and execute sponsorship activation plans that maximise value, engagement and brand exposure.
• Lead vehicle launch events, dealer conferences, customer experiences and corporate events.
• Build and maintain strong relationships with sponsorship partners, agencies, venues and suppliers.
• Collaborate with PR, social media and creative teams to maximise event visibility and content opportunities.
• Manage sponsorship calendars, deliverables and contractual obligations.
• Coordinate event assets including vehicles, merchandise, signage, displays and promotional materials.
• Measure and report on event and sponsorship outcomes, identifying opportunities for continuous improvement.
• Lead, coach and develop the Events & Sponsorship Specialist to drive performance, engagement and capability.
• Partner with internal stakeholders to ensure events and sponsorships support broader commercial and marketing objectives.

Skills

Event management

Sponsorship activations

People leadership

Budget management

Stakeholder management

Project management

Brand marketing

Communication skills

Vendor management

Automotive experience

Education

Bachelor's degree in Marketing, Communications, PR or Events

Job description

Base + bonus + super + fully maintained vehicle

Create memorable brand experiences. Drive meaningful partnerships. Shape the future of GWM.

Are you a creative and commercially minded events professional who thrives on bringing brands to life? Do you enjoy leading people, managing high-profile events, and delivering unforgettable experiences that make a real business impact? If so, we have an exciting opportunity for you.

About GWM Australia

GWM is the powerhouse behind the renowned Chinese automaker's local presence. We specialise in importing, distributing, and marketing a diverse range of vehicles, including petrol, hybrid and cutting-edge electric models. Our lineup features the popular Haval SUVs, the robust Cannon Ute, the rugged Tank 4x4 SUVs, the bold H7 and the innovative Ora EV.

With a commitment to excellence and customer satisfaction, GWM is transforming the automotive landscape by offering high-quality vehicles tailored to the evolving needs of Australian consumers.

Why Join Us?

GWM is rapidly becoming one of the leading automotive brands in Australia and New Zealand, with ambitious growth plans, exciting vehicle launches and major investments across the business.

This is a fantastic opportunity to join our Marketing team during a period of significant growth and momentum. You'll be part of a business that's making headlines in the automotive industry while enjoying the benefits of our brand-new Mulgrave office, designed to support collaboration, innovation and success.

About the Role

Reporting to the Head of Marketing & Communications, the Events & Sponsorships Manager is, responsible for planning and delivering events, sponsorship activations and brand experiences that strengthen GWM's market presence and support commercial objectives.

This is a newly created role, offering the opportunity to make a genuine impact as we continue to strengthen and expand our high performing, dynamic marketing function. You'll also be joining us at an exciting time as we are soon moving into a brand-new office in Mulgrave, providing a modern, collaborative and vibrant workplace for our teams.

Leading the Events & Sponsorship Specialist, this role combines strategic thinking with hands-on execution, ensuring every event, activation and partnership creates meaningful engagement with customers, dealers, media, partners and internal stakeholders.

Key Responsibilities

• Lead the planning and delivery of GWM events, sponsorship activations and experiential marketing initiatives
• Manage end-to-end event delivery, including planning, logistics, budgeting, supplier management and post-event reporting
• Develop and execute sponsorship activation plans that maximise value, engagement and brand exposure
• Lead vehicle launch events, dealer conferences, customer experiences and corporate events
• Build and maintain strong relationships with sponsorship partners, agencies, venues and suppliers
• Collaborate with PR, social media and creative teams to maximise event visibility and content opportunities
• Manage sponsorship calendars, deliverables and contractual obligations
• Coordinate event assets including vehicles, merchandise, signage, displays and promotional materials
• Measure and report on event and sponsorship outcomes, identifying opportunities for continuous improvement
• Lead, coach and develop the Events & Sponsorship Specialist to drive performance, engagement and capability
• Partner with internal stakeholders to ensure events and sponsorships support broader commercial and marketing objectives

Skills & Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Events Management or a related discipline
• 5+ years' experience in events, sponsorships, activations, experiential marketing, PR or brand marketing roles
• Demonstrated experience delivering successful brand experiences, events and sponsorship activations
• People leadership experience, with the ability to coach, mentor and develop team members
• Strong stakeholder management and relationship-building capabilities
• Experience working with agencies, suppliers, venues and sponsorship partners
• Exceptional project management, planning and organisational skills
• Strong commercial awareness and ability to align events with business objectives
• Excellent written and verbal communication skills
• Experience managing budgets and multiple projects simultaneously
• Automotive, retail, FMCG, sports, entertainment or consumer brand experience will be highly regarded

What We Offer

• A culture driven by innovation, collaboration and success
• A fully maintained company vehicle
• 12 weeks paid parental leave for primary caregivers and 6 weeks for secondary caregivers
• The opportunity to lead high-profile events, sponsorships and brand activations
• Be part of one of ANZ's fastest-growing automotive brands
• Work from our brand-new, modern Mulgrave office
• Exposure to major product launches and national marketing campaigns
• Collaborate with passionate teams who are shaping the future of the GWM brand
• A strong work-life balance, including work-from-home flexibility
• Access to 24/7 counselling services for you and your family

Become a vital part of a dynamic team representing one of ANZ's fastest-growing automotive brands. If you're passionate about creating exceptional experiences, building strategic partnerships, and leading a high-performing team, we'd love to hear from you.

At GWM Australia & New Zealand, we’re driving the future of mobility. Representing global brands including Haval, Tank, and ORA, we deliver bold SUVs, tough utes, and advanced hybrid and electric vehicles.

As one of the fastest-growing automotive brands in the region, we challenge the status quo with innovation, value, and cutting-edge technology - powered by a dynamic team shaping the next generation of driving.

At GWM Australia & New Zealand, we’re driving the future of mobility. Representing global brands including Haval, Tank, and ORA, we deliver bold SUVs, tough utes, and advanced hybrid and electric vehicles.

As one of the fastest-growing automotive brands in the region, we challenge the status quo with innovation, value, and cutting-edge technology - powered by a dynamic team shaping the next generation of driving.

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