Events & PR Specialist

Geely Auto; Sydney; On-site; AUD 70,000 - 100,000; Full time

Job summary

Geely Auto Australia is seeking an energetic Events & PR Specialist to join the Marketing & Communications team. This hands-on role focuses on bringing ideas to life through vehicle launches, media drives, motor shows, brand activations and PR campaigns.

You will support planning and delivery of key events, sponsorship activations and PR programs, working with internal teams, agencies, suppliers and partners to ensure projects are delivered smoothly, on time and to a high standard.

Qualifications

• 3–5 years of experience in events, PR, communications, experiential marketing or sponsorship activation.
• Experience delivering brand events, product launches, consumer activations or sponsorship programs.
• Strong project management and organisational skills with excellent attention to detail.
• Experience coordinating agencies, suppliers and multiple internal stakeholders.

Responsibilities

• Support the planning and delivery of Geely Australia's key events, including vehicle launches, media drives, motor shows and brand activations.
• Coordinate with event, creative and production agencies to ensure deliverables meet brand standards.
• Assist with event budgeting, quotations, purchase orders, invoices and post-event reconciliation.
• Provide hands-on support across bump-in, live event days and bump-out.
• Contribute to post-event reviews, capturing results and learnings.
• Support sponsorship contracts, activations and partner events to bring Geely's sponsorships to life.
• Coordinate on-ground activations, vehicle displays, hospitality, competitions and other sponsorship deliverables.
• Manage press fleet program logistics including media bookings and vehicle transport.
• Support end-to-end coordination of vehicle launches, media drives and media events.
• Collaborate with Social Media, Brand, Product and agency teams to maximise content opportunities around events.

Skills

Event planning

PR coordination

Project management

Content production

Budget management

Job description

Geely Auto Australia is looking for an energetic and highly organised Events & PR Specialist to join our growing Marketing & Communications team. This is a hands-on role for someone who enjoys bringing ideas to life — from new vehicle launches and media drive programs to motor shows, brand activations, sponsorship events and PR campaigns. You'll support the planning and delivery of Geely Australia's key events, sponsorship activations and PR programs, working closely with internal teams, agencies, suppliers and external partners to ensure every project is delivered smoothly, on time and to a high standard. The role combines strong event execution, project management, PR coordination and content skills, and is ideal for someone who thrives in a fast-paced environment and enjoys being close to the action.

Key responsibilities

Support the planning and delivery of Geely Australia's key events, including multiple new vehicle launches, media drive programs, motor shows, brand activations and other consumer-facing experiences

Coordinate with event, creative and production agencies to ensure all deliverables are completed on time and in line with brand standards

Support event budgeting, quotations, purchase orders, invoices and post-event reconciliation

Provide hands‑on support across bump‑in, live event days and bump‑out

Conduct post-event reviews and reporting, capturing key results and learnings

Support the delivery and execution of sponsorship contracts, activations, and partner events, bringing Geely's sponsorships to life through engaging brand experiences

Coordinate on‑ground activations, vehicle displays, hospitality, competitions, consumer experiences and other sponsorship deliverables

Manage all elements of the Geely Australia press fleet program including media bookings, vehicle transportation, liaising with suppliers

Support the end-to‑end coordination of vehicle launches, media drives and media events

Work closely with Social Media, Brand, Product and agency teams to maximise content opportunities around events, launches and sponsorship activations

About you

3–5 years' experience in events, PR, communications, experiential marketing, sponsorship activation or a related role

Experience delivering brand events, product launches, consumer activations or sponsorship programs

Strong project management and organisational skills with excellent attention to detail

Experience coordinating agencies, suppliers and multiple internal stakeholders

Good understanding of PR, social media and content production

Strong written and verbal communication skills

Confidence managing budgets, timelines and operational requirements

Ability to manage multiple projects and tight deadlines in a fast-paced environment

Strong problem‑solving skills and the ability to adapt quickly when plans change

Willingness to occasionally work outside standard business hours and travel for events when required

About us

Geely is a global leader in smart electric vehicles and automotive innovation. Owns iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin. With $100B+ assets and 140,000+ employees worldwide. 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany. 4,000+ sales/service locations worldwide. Fortune Global 500 company for 13 consecutive years. Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec). Geely's Geespace launched 20 satellites to enable safe autonomous driving. World-class digitalisation and AI-driven manufacturing.