Ecommerce Manager

Fancy Hanks Product; City of Melbourne; On-site; AUD 50,000 - 80,000; Part time

Benefits offered by this job

Performance bonus

Equity opportunity

Ownership and autonomy

Job summary

Fancy Hank's, a Melbourne-based brand, is seeking a growth-minded ecommerce marketer to lead our DTC channel. You will own acquisition across Meta, Google, TikTok and our Shopify store, optimizing campaigns, landing pages and merchandising to boost revenue.

The role blends strategy and hands-on execution with a significant performance bonus, equity potential, and genuine ownership as the brand scales.

Qualifications

• Grown a DTC ecommerce channel before.
• Shopify hands-on experience.
• Strong understanding of paid social and paid search.

Responsibilities

• Develop and run customer acquisition strategy across Meta, Google, TikTok and other channels.
• Manage and optimise paid media, creative testing, audiences, campaign structure, budgets and landing pages.
• Own the day-to-day performance of the Shopify store.
• Improve conversion through merchandising, navigation, product pages, landing pages, checkout and content.
• Build and test bundles, upsells, cross-sells, subscriptions and gifts with purchase.
• Coordinate product launches, site updates and promo campaigns.
• Own email, SMS, CRM, loyalty and the customer lifecycle.
• Build and optimise automated flows, segmentation and campaign calendars.
• Build and manage the promotional and trading calendar.
• Monitor revenue metrics like CAC, ROAS, AOV and channel profitability.

Skills

DTC ecommerce growth

Shopify hands-on

Paid social & search

Klaviyo retention

Data-driven decisions

Strategy to execution

Curious & proactive

Commercial mindset

Tools

Klaviyo

Job description

Key responsibilities

• Develop and run customer acquisition strategy across Meta, Google, TikTok and other channels
• Manage and optimise paid media, creative testing, audiences, campaign structure, budgets and landing pages
• Own the day-to-day performance of the Shopify store
• Improve conversion through better merchandising, navigation, product pages, landing pages, checkout and content
• Build and test bundles, upsells, cross-sells, subscriptions and gifts with purchase
• Coordinate product launches, site updates and promo campaigns
• Own email, SMS, CRM, loyalty and the whole customer lifecycle
• Build and optimise automated flows, segmentation and campaign calendars
• Build and manage the promotional and trading calendar
• Watch revenue, conversion, CAC, MER, ROAS, AOV, repeat rate, contribution margin and channel profitability

About you

• Has grown a DTC ecommerce channel before, ideally in FMCG, food, retail or another consumer brand
• Knows Shopify hands-on, not from a webinar
• Understands paid social and paid search well enough to run campaigns yourself - or keep an agency honest
• Has worked with Klaviyo or a similar retention platform
• Is comfortable reading the numbers and making commercial calls from them
• Can move between strategy and execution without waiting for someone else to do the doing
• Is curious, proactive and happy to test ideas that might not work
• Knows a campaign with a huge ROAS can still be tiny, and a campaign with huge revenue can still lose money

About us

Fancy Hank's started as a BBQ restaurant in Melbourne. Our customers kept asking to take our house-made sauces home, and after the four-hundredth request we took the hint and started bottling them. That's grown into a range of BBQ sauces, hot sauces, seasonings and condiments that's picked up more than a few awards along the way - and now lives in fridges all over the country. We've got a fast-growing retail footprint, a brand people genuinely love, and an online store with a lot more in the tank.

Part-time flexibility, growing to full-time as sales grow

Negotiable remuneration based on experience and how the role is structured

A very significant performance bonus for profitable growth

A genuine equity opportunity for the person who builds this into a substantial, sustainable part of the business

Real ownership, real autonomy, and decision-makers close enough to smell the smoker

An established Australian brand with great products, proper credentials and plenty of room to grow