Digital Marketing Coordinator

The Kindred Co; Sydney; On-site; AUD 65,000 - 85,000; Full time

Job summary

The Kindred Co is seeking a Digital Marketing Coordinator in Sydney to translate strategic direction into on-brand visuals and content. You will own briefs, asset production, launch, and live monitoring, collaborating with senior leaders to deliver cohesive campaigns across digital channels.

This hands-on role suits someone who thrives on creative direction, attention to detail, and delivering results across website promotions, email campaigns, social content, influencer programs, and paid ads.

Qualifications

• Strong creative direction skills and attention to detail.
• Experience coordinating digital campaigns across multiple channels (e-commerce/retail a plus).
• Ability to write clear briefs, guide designers, and manage timelines.

Responsibilities

• Shape the visual style and creative direction for campaigns across channels.
• Write briefs that guide designers on deliverables, messaging and deadlines.
• Collaborate with internal teams to produce campaign assets and provide feedback.
• Deliver on-brand content across website, email, social, and paid ads.
• Project-manage launches and coordinate go-live timing across channels.
• Support asset organization and light performance feedback.

Skills

Creative direction

Campaign coordination

Brief writing

Attention to detail

Multi-channel marketing

Job description

Join our creative digital marketing team and bring high-level campaign concepts to life for a growing fashion brand!

We're looking for a talented and organised Digital Marketing Coordinator to execute on-brand, high-impact digital campaigns across multiple channels. Reporting directly to the Senior Digital Marketing Manager, you'll take ownership of turning strategic direction into stunning, commercially focused visuals and content — from creative briefs and asset production through to launch and live monitoring.

This is a hands-on role perfect for someone who thrives on creative direction, cross-team collaboration, and delivering cohesive campaigns that drive results.

Key Responsibilities

Shape the visual style and creative direction for each campaign, ensuring everything feels on-brand, modern, and commercially effective.

Write clear, creative briefs that guide designers and set expectations for deliverables, messaging, audience, and deadlines.

Work closely with internal creative/design teams to produce high-quality campaign assets — providing direction, feedback, and approvals along the way.

Deliver and manage on-brand content and creatives across multiple digital channels, including:

• Website promotions and banners
• Email campaigns and newsletters
• Organic social media (content creation, posts, stories, reels, engagement & community replies)
• Influencer/affiliate programs and gifting
• UGC content initiatives
• Paid ads

Project-manage campaign launches — coordinating timings, handoffs between teams, and go-live across channels while keeping everything on track and on-brand.

Support the wider team with asset organisation, version control, light performance feedback, and occasional ad-hoc marketing tasks.

About You

We're seeking someone with strong creative direction skills, excellent attention to detail, and proven experience coordinating digital campaigns (ideally in e-commerce, retail, or consumer brands). You should be comfortable writing briefs, giving design feedback, managing multiple channels, and working closely with senior leaders.