Dolly's Dream Fundraising Specialist

Alannah and Madeline Foundation; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

NFP salary packaging

Additional leave

Employee Assistance Program

8 weeks paid primary carer leave

Job summary

Alannah and Madeline Foundation in South Melbourne, VIC, is seeking a Dolly’s Dream Fundraising Specialist to drive donor acquisition, income growth, and supporter retention across digital and offline channels.

Reporting to the Dolly’s Dream Fundraising Manager, you will develop audience insight, segmentation, and data-driven campaigns, coordinating with teams to align fundraising with organisational goals. 2-year fixed-term, full-time.

Qualifications

• Tertiary qualification in fundraising, marketing, communications, or related discipline, or equivalent transferable experience.
• Minimum 3-5 years’ experience in direct response fundraising, digital fundraising, CRM marketing with data-driven results.
• Experience in not-for-profit fundraising and direct marketing with strong knowledge of channels including email, SMS, paid media and direct mail.

Responsibilities

• Plan, deliver and optimize data-led fundraising campaigns across digital and offline channels.
• Lead digital fundraising delivery for the annual appeal cycle and donor care program.
• Develop supporter segmentation and audience insights to inform strategy.
• Monitor direct response performance: acquisition, conversion, retention, ROI and donor lifetime value.
• Collaborate across teams to align fundraising with organisational objectives.

Skills

Data-driven fundraising

Donor acquisition

Campaign optimization

Audience segmentation

Education

Tertiary qualification in fundraising/marketing

Tools

CRM platforms

Email marketing tools

Job description

Alannah and Madeline Foundation – South Melbourne VIC

Make an impact to the lives of children & young people and help change the culture of bullying!

• Flexible working arrangements tailored to your needs.
• Join a passionate, energetic and purpose driven team
• Access NFP salary packaging, and extra leave

Who We Are

Dolly’s Dream was set up in memory of Dolly Everett, aged 14, who took her own life after an extended period of bullying and cyberbullying.Dolly left behind her parents Tick and Kate and her sister Meg, who are now focused on using the funds that have been kindly donated by the community to help prevent other families from going through the same devastating experience.

About the Alannah & Madeline Foundation

The Alannah & Madeline Foundation is a national not-for-profit organisation dedicated to keeping children and young people free from violence and trauma wherever they live, learn and play. Through our Care, Prevention and Advocacy programs, we fight for their right to be safe, so their future is strong.

The Foundation also supports Dolly’s Dream, educating and empowering families and communities to prevent the devastating effects of bullying.

About our team

Our team is passionate, authentic and above all, we are motivated by the important work that we do. Our organisation values are embedded into every way in which we operate at the Foundation. Everyone has a responsibility to promote and demonstrate our values: We are curious, We are kind, always, We lead with authenticity, We believe in the power of play, We take action.

About the role

Reporting to the Dolly’s Dream Fundraising Manager, the Dolly’s Dream Fundraising Specialist is a member of the Dolly’s Dream team and will be responsible for driving donor acquisition, income growth, conversion and supporter retention.

• Full time
• Fixed-Term, 2-year contract

To make an impact in this role, you will:

• Lead on the planning, delivery and optimisation of data-led fundraising campaigns across relevant digital and offline channels.
• Lead digital fundraising delivery for the annual appeal cycle, and donor care program.
• Develop and apply supporter segmentation, audience insight and behavioural data to inform fundraising strategy.
• Monitor and analyse direct response fundraising performance, including acquisition, conversion, retention, ROI, donor value and lifetime value.
• Work collaboratively across Dolly’s Dream teams and the broader Foundation to shape and align strategic fundraising activity, ensuring fundraising priorities are integrated with broader organisational objectives.

Knowledge, Experience and Requirements:

• Tertiary qualifications in fundraising, marketing, communications, or a related discipline, or equivalent transferable experience.
• Minimum 3-5 years’ experience in direct response fundraising, direct marketing, digital fundraising, CRM Marketing with demonstrated experience using data and audience insight to deliver measurable outcomes.
• Experience in not-for-profit fundraising, direct response, direct fundraising, direct marketing, CRM marketing or a related environment.
• Strong working knowledge of direct response and digital marketing channels including email, SMS, paid media, direct mail and peer to peer fundraising platforms.
• Strong attention to detail.
• The ability to work in an environment with time pressures and multiple priorities.

We’ll offer you a purpose-led culture, with a focus on wellbeing including:

• Access to full NFP salary packaging benefits.
• Flexibility and Wellbeing focus
• Employee Assistance Program (EAP) available
• Up to an additional 5 days leave each year, on top of the statutory holiday entitlement.
• A supportive and friendly team environment.
• 8 weeks paid primary carer leave or 2 weeks paid secondary carer leave
• Substitution of Public Holidays (Australia Day, Good Friday and Easter Monday)

Important - please note:

Dolly’s Dream and the Alannah & Madeline Foundation have the highest commitment to child safety. A police check and current Working with Children Check (or equivalent) are required for the successful applicant.