Digital Coordinator – Foundation

Peter MacCallum Cancer Centre; Melbourne; On-site; AUD 77,000 - 94,000; Full time

Benefits offered by this job

Salary packaging

Five weeks annual leave

Hybrid working arrangements

Public transport access

Onsite eateries

Job summary

Peter MacCallum Cancer Centre invites a proactive digital fundraising professional to lead campaigns that acquire and engage donors across channels. You will craft email, web and social content, optimise ads, and use data to improve donor retention and fundraising results.

The role sits in Melbourne’s Parkville location with ongoing, full-time employment and a strong emphasis on innovation, collaboration, and health-sector impact.

Qualifications

• At least 2 years in digital fundraising or digital marketing with a strong digital focus.
• Hands-on experience managing paid digital advertising campaigns and optimising performance.
• Strong analytical skills and data-driven decision making.
• Excellent written communication and content creation across digital channels.
• Attention to detail, organisation and project management.
• Intermediate to advanced Microsoft Excel skills.
• Experience with donor acquisition campaigns.
• Relevant tertiary qualifications and interest in health or not-for-profit sector.

Responsibilities

• Plan, build and optimise digital fundraising campaigns.
• Manage paid digital advertising across platforms including Meta.
• Create engaging email, website, landing page and social content.
• Monitor campaign performance and provide improvement recommendations.
• Run testing and optimisation to increase engagement and donations.
• Collaborate with fundraising, communications, data and supporter engagement teams.
• Support digital initiatives including AI and emerging tech to improve efficiency.

Skills

Digital fundraising

Digital marketing

Direct marketing

Paid advertising

Data analysis

Content creation

Excel skills

Donor acquisition

Education

Bachelor degree or equivalent

Tools

Photo editing tools

Video editing tools

Graphic design software

Job description

• Ongoing, Full Time Role – 80 hours per fortnight with a monthly ADO
• Parkville location, with multiple public transport options available
• Up to $85,000 p.a (prorated for part time) + salary packaging + super + five weeks annual leave

The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world‑leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients.

About the Team

The Foundation team plays a critical role in supporting Peter Mac’s world‑leading cancer research, treatment and care through philanthropy and community support. The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long‑term relationships with donors to help achieve ambitious fundraising outcomes.

About the Role

Reporting to the Digital Manager, you’ll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels. You’ll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes.

This is an exciting opportunity for a digital marketer or fundraiser who enjoys combining creativity, technology and data to deliver meaningful results.

What You’ll Be Doing

• Planning, building and optimising digital fundraising campaigns
• Managing paid digital advertising across platforms including Meta
• Developing engaging email, website, landing page and social media content
• Monitoring campaign performance and providing recommendations to improve results
• Conducting testing and optimisation activities to increase engagement and donations
• Collaborating with fundraising, communications, data and supporter engagement teams
• Supporting Foundation‑wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance.

About You

You are a proactive, results‑driven digital professional with a passion for creating exceptional online experiences. You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes.

You’ll bring:

• At least 2 years’ experience in digital fundraising, digital marketing, or direct marketing with a strong digital focus.
• Hands‑on experience managing paid digital advertising campaigns and optimising performance.
• Strong analytical skills and confidence using data to inform decisions and improve campaign outcomes.
• Excellent written communication and content creation skills across digital channels.
• Strong attention to detail, organisation and project management skills.
• Intermediate to advanced Microsoft Excel skills.
• Experience with donor acquisition campaigns.
• Relevant tertiary qualifications.
• Experience with photo, video or graphic design tools.
• An interest in health, medical research or the not‑for‑profit sector.

We offer a range of benefits which support our people both personally and professionally, including:

• Generous salary packaging to increase your take‑home pay
• Discounted health insurance and eye care
• A comprehensive health and wellbeing program
• Public transport options at our doorstep and end of trip facilities for cyclists
• Onsite eateries and coffee shops and inviting rooftop garden spaces
• Pathways for professional development and new career opportunities
• Five weeks annual leave, 17.5% leave loading, monthly ADOs and purchased leave options
• Flexible, hybrid working arrangements

Inclusion and belonging

Peter Mac celebrates, values and supports a diverse and inclusive environment which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.

Should you need assistance or require any adjustments or accommodations to fully participate in the application or interview process, you are welcome to reach out to the contact person listed.

For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.

Hiring Manager: Joe Mayberry

Email: ************@petermac.org

Peter Mac is a child safe organisation and has a commitment to child safety and wellbeing.

WHY WORK FOR PETER MAC

Peter Mac offer a range of benefits which support our people both personally and professionally.

Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.

We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.