Director of Digital Sales & Conversion

ING Hubs B.V. Turkiye; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. As Head of Digital Sales, you will drive strategy, delivery, and performance of digital sales channels across the customer journey, leading cross‑functional squads to create customer-centric experiences that convert and retain customers across our product portfolio.

You’ll shape channel performance, oversee roadmap and delivery, and ensure measurable outcomes in a fast-paced, agile

Qualifications

• Experience leading digital product teams in financial services or e-commerce.
• Deep understanding of the digital sales funnel from discovery to onboarding.
• Experience working in agile environments with cross‑functional teams.
• Strong stakeholder management and communication skills.
• Passion for experimentation and delivering measurable outcomes.

Responsibilities

• Define and execute the digital sales channels strategy across the customer journey.
• Oversee roadmap, prioritisation, and delivery of digital sales initiatives.
• Champion data‑driven design and experimentation to optimise conversion.
• Collaborate with senior leaders across product, marketing, technology, and compliance.
• Lead and inspire a growing product team in an agile environment.

Skills

Digital product leadership

Agile leadership

Cross-functional collaboration

Customer journey optimization

Data-driven decision making

Job description

ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. As Head of Digital Sales, you will drive strategy, delivery, and performance of digital sales channels across the customer journey, leading cross‑functional squads to create customer-centric experiences that convert and retain customers across our product portfolio.

You’ll shape channel performance, oversee roadmap and delivery, and ensure measurable outcomes in a fast-paced, agile