Head of Digital Sales

ING Bank (Australia) Limited; Sydney; On-site; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Job summary

ING Bank (Australia) Limited is seeking a Head of Digital Sales (Product Area Lead, Digital Sales) to drive the strategy, delivery and performance of our digital sales channels across the customer journey, creating seamless, customer‑centric digital experiences that convert and retain customers.

You’ll lead cross-functional squads of product managers, designers and engineers in an agile environment, owning the funnel from discovery to onboarding, and collaborating with senior stakeholders across

Qualifications

• Proven experience leading digital products, preferably in financial services or ecommerce.
• Strong understanding of the digital sales funnel and conversion optimization.
• Experience working in agile environments with cross-functional teams.
• Exceptional stakeholder management and communication skills.
• Committed to innovation, experimentation, and measurable outcomes.

Responsibilities

• Define and execute the digital sales channels across the customer journey.
• Oversee the roadmap, prioritisation and delivery of digital sales initiatives.
• Champion data-driven design and experimentation to optimise conversion and engagement.
• Collaborate with senior leaders across product, marketing, technology and compliance.

Skills

Digital leadership

Agile delivery

Stakeholder management

Team leadership

Conversion optimization

Job description

Be part of ING’s digital transformation. ING Australia is pursuing an ambitious growth strategy to become the most loved mobile-led bank in the country. Our approach involves digitising customer experiences, offering innovative products, and ensuring safe, excellent delivery. As the Head of Digital Sales, (internally known as Product Area Lead, Digital Sales), you’ll drive the strategy, delivery, and performance of our digital sales channels across the digital customer journey. You’ll lead cross-functional squads to create seamless, customer-centric digital experiences that convert and retain customers across our product portfolio. This role sits at the intersection of product, sales, and technology overseeing all customer acquisition across products, including coordination of sales planning and tracking across products— with a clear focus on channel performance and conversion uplift rather than funnel ownership. You’ll sweat the digital sales funnel, from discovery and lead generation to conversion and onboarding, but your accountability is shaped by what happens in the channel, not just where it sits in the funnel. For example, while search may not be "owned" by any one team, you’ll be responsible for how your products show up and perform in that space.

What you’ll do

• Strategic Leadership: Define and execute the digital sales channels across the digital customer journey strategy aligned with business goals.
• Product Ownership: Oversee the roadmap, prioritisation, and delivery of digital sales initiatives.
• Customer Experience: Champion data-driven design and experimentation to optimise conversion and engagement.
• Stakeholder Engagement: Collaborate with senior leaders across product, marketing, technology, and compliance.
• Team Leadership: Lead and inspire a growing team of product managers, designers, and engineers in an agile environment.

What we’re looking for

• Proven experience in digital product leadership, ideally in financial services or e-commerce.
• Strong understanding of digital sales funnel, from discovery and lead generation to conversion and onboarding, customer journeys, and conversion optimisation.
• Experience working in agile environments with cross-functional teams.
• Exceptional stakeholder management and communication skills.
• A passion for innovation, experimentation, and delivering measurable outcomes.

About Us

At ING, we’re all about making life simpler and more rewarding - for the people who bank with us, the team members who work with us, and the communities we’re proud to support. Joining ING means stepping into an environment where your individuality isn’t just welcomed - it’s celebrated. We’ve built a culture that’s fun, inclusive, and supportive, giving you the freedom to be yourself, so you can do your thing. Whether you’re taking ownership of exciting projects, thinking outside the box, or working with global colleagues, you’ll find ING is the kind of place where growth isn’t just a possibility; it’s a promise. As a WGEA Employer of Choice for Gender Equality and Family Inclusive workplace, you’ll feel the difference in how we value and champion our people. We make hiring decisions based on your skills, capabilities, and how you align with our values - not on ticking every box. So, if you’re interested but don’t meet all the criteria, we encourage you to apply. We’re invested in fostering a diverse and inclusive workplace where everyone feels like they belong. We’re your allies in helping you do your thing during the recruitment process, so let us know (email below) if you require any support or adjustments when you apply

Applications close 7 October #LI-DNI

Contact: Skye Griffiths on [e-mail] For support and adjustments, including DEI, LGBTQI+ confidential application support enquiries: [e-mail]

ING is Australia’s most recommended bank according to RFI Global’s Consumer Atlas Survey, January-June 2025 (n = 29,510) when compared to customers of the 10 largest ADIs operating in Australia.

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do. Here, we’re more than just a workplace – we’re a community of innovators, problem-solvers, and forward-thinkers, dedicated to making a real impact. Whether you’re just starting your career or seeking the next big challenge, we have opportunities that will inspire and push you to grow. Your future at ING starts with one application. Ready to join? We’ve got plenty of opportunities to match your skills and aspirations! Use the filters below the search bar – like location and job type – to help you find the perfect fit. Start exploring now and discover where your next career move could take you.