Director of Digital Activation & Transformation

WPP Media Limited; Sydney; On-site; AUD 180,000 - 300,000; Full time

Job summary

WPP Media in Sydney seeks an Implementation & Activation Director to lead the digital media strategy, planning, and activation for key entertainment clients. You will oversee a dedicated team, collaborate across departments, and promote data-driven approaches to meet client objectives and drive digital transformation.

The role focuses on best-in-class campaign execution, strong client engagement, and compliance management, guiding the development of a 2026 data and digital roadmap with

Qualifications

• Deep expertise in direct and biddable digital media.
• Strong understanding of audience profiling and media usage behavior.
• Experience shaping media strategy and execution across multiple channels.
• Proficient in data-driven decision making and KPI definition.

Responsibilities

• Lead and manage the Digital Team for high-quality output and proactive quality control.
• Collaborate with Planning and Activation leadership to deliver integrated client responses.
• Ensure quality and accuracy of digital outputs before client presentation.
• Provide coaching on best-in-class digital activation practices.
• Engage client portfolios and align digital strategies with KPIs and cross-functional teams.
• Drive development and implementation of the client’s data and digital transformation roadmap.
• Address client feedback with measurable solutions and timely action.
• Ensure robust digital compliance across campaigns and strategies.

Skills

Direct & Biddable Digital

Audience Profiling

Media Strategy

Data-driven Decision-Making

Stakeholder Engagement

Team Leadership

Campaign KPIs

Job description

WPP Media in Sydney seeks an Implementation & Activation Director to lead the digital media strategy, planning, and activation for key entertainment clients. You will oversee a dedicated team, collaborate across departments, and promote data-driven approaches to meet client objectives and drive digital transformation.

The role focuses on best-in-class campaign execution, strong client engagement, and compliance management, guiding the development of a 2026 data and digital roadmap with