Digital Strategy & Activation Director

WPP Media Limited; Sydney; In loco; AUD 180.000 - 250.000; Tempo pieno

Descrizione del lavoro

WPP Media Limited is seeking an Implementation & Activation Director for UPI & Warner Bros. to lead a dedicated digital team and drive data-driven media strategies.

You will oversee digital (direct and biddable) media, collaborate across departments, and champion a data-driven approach to meet client objectives and transform digital practices. You will ensure best-in-class campaign execution, strong client engagement, and robust compliance, guiding the development of a data/digital

Competenze

• Deep expertise in direct and biddable digital media.
• Proven ability to plan and execute digital campaigns.
• Strong audience profiling and media usage insights.
• Data-driven decision making and KPI setting.
• Ability to define measurement metrics for campaigns.
• Experience engaging senior client leadership and teams.
• Expertise in when to apply Direct vs Biddable buying models.
• Ability to run test-hypotheses and a test-and-learn framework.
• Collaborative leadership across EM, NZ/Global teams.

Mansioni

• Lead and manage the Digital Team to deliver high-quality outputs and efficient workflow.
• Collaborate with Planning and Activation leadership to respond to client briefs.
• Provide guidance on best-in-class digital activation for Direct and Biddable formats.
• Engage client portfolio projects and align digital strategies with KPIs.
• Drive the client’s data and digital transformation roadmap for 2026+.
• Ensure compliance management across campaigns and strategies.
• Support senior client and internal stakeholders with trusted advisory.

Conoscenze

Digital media

Campaign planning

Audience insights

Data-driven

KPIs & metrics

Stakeholder engagement

Test & learn

Direct vs biddable

Cross-functional leadership

Descrizione del lavoro

WPP Media Limited is seeking an Implementation & Activation Director for UPI & Warner Bros. to lead a dedicated digital team and drive data-driven media strategies.

You will oversee digital (direct and biddable) media, collaborate across departments, and champion a data-driven approach to meet client objectives and transform digital practices. You will ensure best-in-class campaign execution, strong client engagement, and robust compliance, guiding the development of a data/digital