Director, JANZ BU Consumer Experience (CX) lead

Mondelez International; Melbourne; On-site; AUD 250,000 - 380,000; Full time

Job summary

Mondelēz International in Australia seeks an executive to set local CX strategy, lead a cross-functional team, and drive a digital marketing transformation across paid, owned, and earned channels. You will translate customer data into enterprise-level experience strategies, shape brand experiences, and partner with the C-suite to deliver measurable commercial growth.

This strategic leadership role requires 10+ years in digital marketing or CX strategy within multinational environments, with a

Qualifications

• 10+ years of progressive leadership experience in digital marketing, CX strategy, or closely related discipline.
• Experience leading large cross-functional teams and delivering transformational business outcomes.
• Ability to influence C-suite stakeholders and translate bold vision into measurable commercial results.
• Enterprise-level expertise in CX journey strategy across Paid/Owned/Earned ecosystems.
• Strong commercial acumen with focus on ROI and cost optimisation.

Responsibilities

• Set the CX vision for the BU and develop the annual CX roadmap.
• Lead a senior cross-functional team across four disciplines.
• Drive digital marketing transformation and martech governance.
• Partner with agencies and analytics leadership to maximise ROI and alignment with Vision 2030.

Job description

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Mondelēz International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, Cadbury, Philadelphia, Pascall, The Natural Confectionery Company, Belvita, Ritz and Toblerone with global revenues exceeding $36 billion USD.

Reporting directly to AMEA regional CX Lead with dotted line into the BU Marketing VP, you will set the local strategic direction for consumer experience, lead a high-performing multi-disciplinary team, and serve as the driving force behind our digital marketing transformation within the BU.

This role carries significant influence across the organisation, with direct accountability for strategy, end-to-end consumer journey and execution of Paid, Owned and Earned channels, creative excellence, and our consumer data & CRM strategy with underlying martech support. This is not a hands‑on execution role. It is a strategic leadership position for a seasoned executive who can operate at the highest levels of the business, influence C‑suite stakeholders, and translate bold vision into measurable commercial outcomes. You will design and bring in best‑in‑class CX practice.

How you will contribute

• CX Vision, Strategy & Transformation Own and articulate the CX vision for the Business Unit: 'Design intelligent brand experiences that move people'
• Architect and drive the annual BU CX roadmap, ensuring alignment with global CX priorities and Vision 2030
• Set the strategic direction for brand experiences across the full Paid, Owned, and Earned ecosystem, including d‑Commerce
• Translate complex consumer data into enterprise‑level experience strategies that deliver measurable brand equity and commercial growth
• Ensure CX journeys are culturally grounded, future‑focused, and informed by the latest global trends

Creative & Experience Excellence

• Elevate the creative standard across the BU by partnering with brand leaders and agency partners to deliver data‑powered, emotionally resonant work at scale
• Champion 'Empathy at Scale' - Mondelēz's signature approach to personalised, insight‑led brand communication
• Spearhead the adoption of Gen AI and next‑generation tools to transform storytelling, personalisation, and speed to market
• Ensure a unified, data‑driven brand experience across every consumer touchpoint

Media Investment Strategy & Commercial Performance

• Hold strategic oversight of the BU's total media investment, evolving the media mix to anticipate shifts in consumer behaviour and the media landscape
• Drive sophisticated, data‑led media planning and measurement frameworks across the consumer journey
• Shape JBP partner and retail/d‑Commerce investment strategies to deliver against MDLZ Strategic Priorities and Vision 2030
• Partner with agencies and Insights & Analytics leadership to maximise ROI, investment sufficiency, and compliance

Partnership & Governance at Scale

• Lead and govern relationships with tier‑one creative, media, and technology partners - ensuring seamless integration, shared accountability, and world‑class output
• Define partnership governance frameworks, annual performance targets, and success metrics
• Oversee strategic agency transitions and onboarding within the evolving CX operating model

Digital Transformation & Capability Building

• Serve as the senior sponsor of digital marketing transformation across the BU, leading the Global Consumer Digital and d‑Commerce Strategy
• Develop and own the multi‑year digital marketing strategy and roadmap, with clear KPIs and milestones
• Drive enterprise‑wide digital marketing capability building and upskilling - raising the bar for the entire organisation

Team Leadership & Organisational Influence

• Own a senior, cross‑functional team spanning four critical disciplines:
  • Owned/Earned Ecosystems - digital content strategy, social, direct messaging, influencer marketing, and performance management
  • Martech - the strategic bridge between Marketing and Technology (including AI), digital product roadmap, and marketing technology governance
  • Consumer Data Activation - data acquisition, audience strategy, CRM/data strategy, and performance management
  • Comms Strategy & Media Activation - enterprise media strategy maximising financial return across the full brand portfolio

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Executive‑Level Experience

• 10+ years of progressive leadership experience in digital marketing, CX strategy, or a closely related discipline - ideally within a large‑scale, matrixed, multinational environment
• A proven track record of leading large, cross‑functional teams and delivering transformational business outcomes
• Demonstrated success operating at senior leadership or executive level, with direct influence on business strategy and P&L performance

Strategic Expertise

• Deep, enterprise‑level expertise in CX journey strategy across the Paid, Owned, and Earned ecosystem
• Significant experience designing and executing high‑impact digital marketing strategies at scale
• Mastery of the modern media landscape, including programmatic, social, search, retail media, and emerging channels
• Proven experience leading Joint Business Partner (JBP) investment strategies and managing significant media budgets
• A sharp commercial lens with a relentless focus on efficiency, effectiveness, ROI, and cost optimisation

Leadership & Influence

• Exceptional leadership presence with the ability to inspire, align, and mobilise cross‑functional teams, senior stakeholders, and external partners
• Outstanding communication and influencing skills - comfortable presenting to and challenging C‑suite and Board‑level audiences
• A strategic, future‑forward mindset with strong commercial acumen and analytical rigour
• A recognised champion of business transformation and change management at enterprise scale

Vision & Innovation

• A genuine passion for the future of marketing - including Generative AI, personalisation at scale, social influence, and emerging creative technologies

Intellectual curiosity

• The confidence to challenge convention and push boundaries

No Relocation support available

Business Unit Summary

At Mondelez International, our mission is to provide consumers with the right snack, for the right moment, made in the right way. We are one of the largest snack companies in the world, with global net revenues exceeding $31 billion USD.

We have operations in more than 80 countries and employ approximately 91,000 diverse and talented employees in our factories, offices, research & development facilities and distribution activities around the world. In Australia and New Zealand, we have 6 factories, and both global and local brands, employing over 2,000 people; Cadbury Dairy Milk, Oreo, Toblerone, Philadelphia, belVita, Pascall, The Natural Confectionery Company, Sour Patch Kids and Ritz.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type Regular Media Marketing

At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high‑quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values. We are a diverse community that can make things happen, and happen fast. Join us and Make It An Opportunity!