APAC Integrated Brand Experience Leader

Colgate; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

Colgate is seeking a Head of Integrated Brand Experience (IBE) in Sydney. You will lead the IBE ecosystem across Australia and New Zealand, shaping brand communication, media strategy, and full-funnel content.

You will orchestrate the agency village and internal specialists to deliver future-fit campaigns with strong ROI. The role reports to Marketing Leadership, overseeing a team of 3-4 specialists and collaborating with Brand, Innovation, Digital, and Retail teams to drive cohesive campaigns

Qualifications

• 10+ years in digital marketing, content and media strategy, agency management.
• Demonstrated experience managing influencer programs, native social hooks, search optimisation, and full-funnel content ecosystems.
• Strong commercial and financial acumen with agency budgeting and governance.
• Outstanding written and verbal communication skills to influence cross-functional teams.

Responsibilities

• Direct IMC campaigns across TV, OLV, OOH, Meta, TikTok, PR and shopper touchpoints.
• Lead agency management for briefs, talent alignment, budgets and asset delivery.
• Partner across Brand, Innovation, Digital, Professional Relations, and Retail teams to deliver unified campaigns.
• Scale the IBE team and define roles and capabilities for future shifts.
• Control scope, budgets, production costs and timelines for campaigns.

Skills

10+ years in digital marketing

Content & media strategy

Agency management

Stakeholder leadership

Job description

Colgate is seeking a Head of Integrated Brand Experience (IBE) in Sydney. You will lead the IBE ecosystem across Australia and New Zealand, shaping brand communication, media strategy, and full-funnel content.

You will orchestrate the agency village and internal specialists to deliver future-fit campaigns with strong ROI. The role reports to Marketing Leadership, overseeing a team of 3-4 specialists and collaborating with Brand, Innovation, Digital, and Retail teams to drive cohesive campaigns