Brand Experience Director, Integrated Campaigns

Colgate-Palmolive; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Colgate-Palmolive Sydney seeks a senior leader in content and media strategy to drive IMC campaigns across TV, online video, OOH and social channels. You will partner with Brand, Innovation, Digital and Retail teams to deliver unified campaigns, manage agencies and influence cross-functional teams while steering future-focused capability development.

The role demands extensive experience in digital marketing, content strategy, and agency governance, with a track record of delivering measurable

Qualifications

• 10+ years in digital marketing, content and media strategy.
• Experience managing agencies within a matrixed corporate structure.
• Proven ability to lead cross-functional teams and influence partners.
• Strong financial acumen in budgeting and negotiations.

Responsibilities

• Lead IMC campaigns across TV, OLV, OOH, social and PR, driving content optimisation.
• Direct agency and influencer partnerships, budgeting and asset delivery.
• Coordinate with Brand, Innovation, Digital, and Retail teams for unified campaigns.
• Drive the 'Future Fit' transformation and build the IBE team architecture.

Skills

Digital marketing

Content strategy

Agency management

Stakeholder leadership

Cross-functional collaboration

Job description

Colgate-Palmolive Sydney seeks a senior leader in content and media strategy to drive IMC campaigns across TV, online video, OOH and social channels. You will partner with Brand, Innovation, Digital and Retail teams to deliver unified campaigns, manage agencies and influence cross-functional teams while steering future-focused capability development.

The role demands extensive experience in digital marketing, content strategy, and agency governance, with a track record of delivering measurable