Director, Creators & Social Commerce (APAC)

VaynerMedia LLC; Sydney; On-site; AUD 140,000 - 210,000; Full time

Job summary

VaynerMedia is seeking a Director, CAIT & Social Commerce for Australia to drive multi-channel creator, affiliate, and talent strategies from Sydney. You will manage an agile team and collaborate with partners across strategy, creative, and media to deliver end-to-end social commerce programs.

The role focuses on leading TikTok Shop initiatives, creator recruitment, negotiations, and scalable partnerships while ensuring brand-safe, performance-driven campaigns across APAC.

Qualifications

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
• Proven social commerce expertise: Direct experience with social commerce ecosystems, with hands-on TikTok Shop strategy and affiliate execution strongly preferred.
• Commercial & negotiation mastery: Deep understanding of talent fees, rights usage, exclusivity, paid amplification, scoping, agency margins, and P&L indicators.
• Strategic & creative instincts: Ability to evaluate whether creator content and feed-native ideas will succeed in-feed, balancing strategic rigor with cultural relevance.
• Senior client counsel & presentation skills: Proven track record advising C-suite client stakeholders, pitching new business, and translating complex platform changes into strategic opportunities.
• People & operational leadership: Demonstrated ability to manage, mentor, and scale cross-functional team members in fast-paced agency environments.

Responsibilities

• Drive integrated CAIT strategy: Formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client business goals, ensuring creator work is integrated from campaign inception.
• Command TikTok Shop & Social Commerce: Lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, promotional campaigns, affiliate programs, and performance optimization.
• Architect talent & creator partnerships: Oversee talent casting, sourcing, and complex negotiations covering fees, deliverables, usage rights, licensing, exclusivity, and paid amplification.
• Champion social-first creative & briefing: Translate campaign ideas into platform-native briefs that empower creators while protecting strategic objectives and brand safety.
• Oversee commercial & operational health: Manage team workflows, project budgets, agency scopes, and profitability metrics to deliver sustainable, business-driving results for clients.
• Lead, mentor & scale team capability: Guide and mentor local CAIT team members across casting, strategy, contract negotiation, and content production.
• Foster APAC & platform relationships: Build strong partnerships with talent networks, affiliate platforms, creator agents, and regional APAC CAIT leads to share intelligence and scale best practice.
• Fuel business growth & thought leadership: Lead CAIT pitch work for new business opportunities and represent VaynerMedia as a subject-matter expert across the Australian creator economy.

Skills

Influencer marketing

Creator relations

Talent management

Affiliate marketing

Social commerce

Integrated agency work

Job description

VaynerMedia is seeking a Director, CAIT & Social Commerce for Australia to drive multi-channel creator, affiliate, and talent strategies from Sydney. You will manage an agile team and collaborate with partners across strategy, creative, and media to deliver end-to-end social commerce programs.

The role focuses on leading TikTok Shop initiatives, creator recruitment, negotiations, and scalable partnerships while ensuring brand-safe, performance-driven campaigns across APAC.