Director, CAIT & Social Commerce (APAC)

Vaynermedia Apac; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

VaynerMedia APAC is seeking a Director of CAIT & Social Commerce in Sydney for a 12-month contract. You will drive multi-channel creator strategies, lead TikTok Shop initiatives, recruit and negotiate with creators, and oversee a high-performing CAIT squad across Australia.

The role demands 7–10+ years in influencer marketing, talent management, or related fields, with strong negotiation and leadership skills.

Qualifications

• 7–10+ years of dedicated experience across influencer marketing, creator relations, talent management, affiliate marketing, social commerce, or integrated agency work within the Australian market.
• Proven social commerce expertise with hands-on TikTok Shop strategy and affiliate execution preferred.
• Commercial & negotiation mastery with fees, rights usage, exclusivity, paid amplification, and agency margins knowledge.
• Strategic and creative instincts; ability to evaluate creator content and feed-native ideas for in-feed success.
• Senior client counsel and presentation skills; experience pitching to C-suite and translating platform changes into opportunities.
• People and operational leadership; ability to manage and scale cross-functional teams in fast-paced agency environments.

Responsibilities

• Drive integrated CAIT strategy: formulate multi-channel creator, affiliate, talent, and social commerce strategies aligned to client goals, ensuring creator work is integrated from campaign inception.
• Command TikTok Shop & Social Commerce: lead end-to-end social commerce capabilities, including TikTok Shop setup, creator recruitment, seeding, campaigns, affiliate programs, and performance optimization.
• Architect talent & creator partnerships: oversee talent casting, sourcing, negotiations on fees, rights, licensing, exclusivity, and paid amplification.
• Champion social-first creative & briefing: translate campaign ideas into platform-native briefs that protect objectives and brand safety.
• Oversee commercial & operational health: manage team workflows, budgets, agency scopes, and profitability metrics.
• Lead, mentor & scale team capability: guide CAIT team members across casting, strategy, contract negotiation, and content production.
• Foster APAC & platform relationships: build partnerships with talent networks, affiliate platforms, creator agents, and regional leads.
• Fuel business growth & thought leadership: lead CAIT pitch work and represent VaynerMedia as an expert in the Australian creator economy.

Skills

Influencer marketing

Talent management

Social commerce

Negotiation

Strategic leadership

Creativity

Job description

VaynerMedia APAC is seeking a Director of CAIT & Social Commerce in Sydney for a 12-month contract. You will drive multi-channel creator strategies, lead TikTok Shop initiatives, recruit and negotiate with creators, and oversee a high-performing CAIT squad across Australia.

The role demands 7–10+ years in influencer marketing, talent management, or related fields, with strong negotiation and leadership skills.