Director of AI-Powered In-House Creative

Betashares Capital; Sydney; On-site; AUD 220,000 - 340,000; Full time

Job summary

Betashares Capital seeks a Director, In-House Agency in Sydney to lead and modernise the internal creative function. You will own creative quality, production velocity, brand consistency and the operating model to scale outputs across channels.

You will lead a multidisciplinary team, drive AI-assisted production, implement templating and automation, and partner with external agencies to deliver high-impact campaigns while maintaining design excellence and cost efficiency.

Qualifications

• Senior leadership experience in creative environments (in-house or agency).
• Proven ability to scale multi-channel production and maintain quality.
• Experience or strong interest in AI-assisted production and tooling.

Responsibilities

• Set and own creative standards across in-house output (advertising, brand, content, campaigns).
• Define creative principles, quality benchmarks and review processes.
• Lead concept development and creative direction for B2B and B2C channels.
• Champion brand system usage and ensure consistency across all channels.
• Oversee production planning, traffic, resourcing and delivery for multiple briefs.
• Lead adoption of AI and modern tools to improve speed, quality and scalability.

Skills

Creative leadership

In-house agency leadership

AI tooling

Brand systems

Production management

Team leadership

Job description

Betashares Capital seeks a Director, In-House Agency in Sydney to lead and modernise the internal creative function. You will own creative quality, production velocity, brand consistency and the operating model to scale outputs across channels.

You will lead a multidisciplinary team, drive AI-assisted production, implement templating and automation, and partner with external agencies to deliver high-impact campaigns while maintaining design excellence and cost efficiency.