Direct Booking Digital Marketing Specialist

Hamilton Island Enterprises; Sydney; Hybrid; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Free on-site gym

Subsidised fitness classes

Discounts on health & travel insurance

Family & Friends rates

Job summary

Hamilton Island is seeking a Digital Marketing Specialist to join our Sydney team and drive direct online bookings through strategic digital campaigns, funnel optimisation and compelling content across our websites.

This role focuses on paid media, conversion optimisation and content production, with strong analytical and project management skills to collaborate with internal teams and external partners.

Qualifications

• Bachelor’s degree in marketing, Business, or related field (or equivalent experience)
• Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads), Content Management Systems (eg. Kentico) and web analytics tools (e.g., Google Analytics).
• Knowledge of SEO best practices and experience with UX/UI principles is highly advantageous

Responsibilities

• Plan, execute and optimise always-on digital advertising campaigns across SEM, Meta, affiliate marketing and display channels.
• Manage relationships with digital agencies and external partners to maximise campaign performance and ROI.
• Develop and manage campaign budgets, monitor KPIs and identify opportunities to improve performance.
• Partner with internal teams to develop compelling creative assets and campaign messaging.
• Implement campaign tracking and reporting to measure ROI, conversion rates, customer acquisition and overall performance.
• Provide regular performance insights and recommendations to senior stakeholders to drive continual improvement.

Skills

Digital marketing

Campaign management

Conversion optimisation

Content production

Analytics

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Meta Ads

Kentico

Google Analytics

Job description

Hamilton Island is seeking a Digital Marketing Specialist to join our Sydney team and drive direct online bookings through strategic digital campaigns, funnel optimisation and compelling content across our websites.

This role focuses on paid media, conversion optimisation and content production, with strong analytical and project management skills to collaborate with internal teams and external partners.