Direct Booking Growth – Digital Marketing Specialist

Hamilton Island Enterprises; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Office-based Mon-Thu, with WFH Fridays

Free on-site gym

Discounts on health & travel insurance

Family & Friends rates

Job summary

Hamilton Island Enterprises in Sydney, NSW, AU, seeks a Digital Marketing Specialist to drive direct online bookings from SEM, Meta and display campaigns, optimise booking funnels and deliver engaging digital content. You’ll report to the Director of Digital & Data and work with internal teams to maximise ROI.

The role focuses on paid media, conversion optimisation, and content production, with an emphasis on data-driven decision making and cross-functional collaboration to Grow Hamilton

Qualifications

• Bachelor’s degree in marketing, business or related field.
• Experience in digital advertising platforms and web analytics.
• Knowledge of SEO and UX principles is advantageous.

Responsibilities

• Develop and manage always-on digital campaigns across SEM, Meta and display channels.
• Optimize booking funnels and monitor KPIs to improve ROI.
• Partner with agencies and internal teams on creative assets and messaging.
• Implement tracking, reporting and regular performance insights for stakeholders.
• Lead A/B testing and conversion optimisation to boost online bookings.

Skills

Campaign management

Conversion optimisation

Content production

Analytical skills

Project management

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Meta Ads

Kentico CMS

Google Analytics

Job description

Hamilton Island Enterprises in Sydney, NSW, AU, seeks a Digital Marketing Specialist to drive direct online bookings from SEM, Meta and display campaigns, optimise booking funnels and deliver engaging digital content. You’ll report to the Director of Digital & Data and work with internal teams to maximise ROI.

The role focuses on paid media, conversion optimisation, and content production, with an emphasis on data-driven decision making and cross-functional collaboration to Grow Hamilton