Luxury Digital Marketing & Brand Lead

Sofitel; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Exclusive hotel benefits

Dining benefits

Accor Academy learning

Job summary

Sofitel Sydney Darling Harbour is seeking a creative, commercially minded Digital Marketing & Brand Manager to own our hotel’s digital presence. You’ll manage content, CRM, social media and campaigns to build brand preference and drive direct bookings, collaborating with internal teams and agencies to turn ideas into measurable results.

You’ll shape the full digital journey across channels and ensure storytelling remains unmistakeably Sofitel while delivering commercial outcomes for the hotel

Qualifications

• A degree in Marketing, Communications, related field, or equivalent competency through experience.
• Proven experience across digital marketing, content and campaign management, within luxury hotels or premium brands.
• Strong copywriting, storytelling and content creation skills with an excellent eye for detail.
• Experience developing and managing social media strategies across multiple platforms.
• Working knowledge of website CMS, SEO, Google Analytics, CRM platforms and digital marketing tools.
• Experience working with creative agencies, photographers, videographers, partners and internal stakeholders.
• Strong commercial awareness and understanding of how digital activity drives traffic, engagement, conversion and direct bookings.
• Strong analytical skills and ability to turn insights into action.
• Excellent project management skills in a fast-paced environment.
• A collaborative approach and passion for luxury hospitality and Sofitel brand.

Responsibilities

• Develop and implement a multi-channel social media strategy across Facebook, Instagram, LinkedIn and YouTube.
• Co-develop and implement strategy for content creation and amplification across photography, video, digital assets and articles.
• Manage and deliver integrated campaigns across owned, earned, paid and partner channels.
• Manage the hotel’s brand narrative across digital channels, ensuring on-brand storytelling.
• Manage PR, partnership and influencer initiatives and content usage rights.
• Optimise the hotel’s digital ecosystem, including website, social channels and OTAs, to drive bookings.
• Inform and optimise the annual online marketing plan including CRM, SEO and website optimization.
• Develop and maintain SEO activity to increase organic traffic and visibility.

Skills

Digital marketing

Content creation

Campaign management

Social media strategy

Analytics

Education

Degree in Marketing or Communications

Tools

CMS

SEO tools

Google Analytics

CRM platforms

Digital marketing tools

Job description

Sofitel Sydney Darling Harbour is seeking a creative, commercially minded Digital Marketing & Brand Manager to own our hotel’s digital presence. You’ll manage content, CRM, social media and campaigns to build brand preference and drive direct bookings, collaborating with internal teams and agencies to turn ideas into measurable results.

You’ll shape the full digital journey across channels and ensure storytelling remains unmistakeably Sofitel while delivering commercial outcomes for the hotel