Digital Marketing Specialist

Hamilton Island; St Leonards; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Work-life balance – office-based Mon-Thurs with work-from-home Fridays

Free on-site gym

Subsidised fitness classes

Discounts on health & travel insurance

Family & Friends rates on Hamilton Island

Job summary

An iconic tourism brand in Australia is seeking a Digital Marketing Specialist to join their Sydney-based team. This role involves driving direct online bookings through strategic management of digital campaigns and conversion optimisation. The ideal candidate will have experience in digital marketing and a proven ability to improve customer acquisition and engagement. Competitive benefits include work-life balance and exclusive perks.

Qualifications

• Proven experience in digital marketing focusing on campaign management and conversion optimisation.
• Strong analytical and project management skills.
• Ability to work effectively with internal and external partners.

Responsibilities

• Strategise and optimise digital advertising campaigns across various channels.
• Cultivate and maintain relationships with external partners.
• Develop and monitor budgets, track performance against KPIs.

Skills

Digital marketing experience

Campaign management

Conversion optimisation

Content production

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Ads

Meta Ads

Kentico

Google Analytics

Job description

Join to apply for the Digital Marketing Specialist role at Hamilton Island

Hamilton Island is seeking an experienced and results-driven Digital Marketing Specialist to join our Sydney-based team. Reporting to the Director of Digital & Data, you’ll play a pivotal role in driving direct online bookings through the strategic management of digital marketing campaigns, optimisation of booking funnels, and delivery of compelling digital content across our platforms.

This is a fantastic opportunity to bring your expertise in paid media, conversion optimisation and digital content strategy to one of Australia’s most iconic tourism brands.

Why you’ll love working with us

• Work-life balance – office-based Mon‑Thurs with work‑from‑home Fridays
• Exclusive perks – free on‑site gym, subsidised fitness classes, discounts on health & travel insurance and Family & Friends rates on Hamilton Island!
• Great location – close to St Leonards train station and the new Crows Nest Metro
• Be part of something iconic – work with one of Australia’s most recognised holiday destinations

Where you’ll make an impact

Digital Media Management

• Strategise and optimise always‑on digital advertising campaigns across various channels, including SEM, Meta Search, Affiliate Marketing and direct response display
• Cultivate and maintain relationships with external partners, including digital agencies and vendors
• Develop and monitor budgets, track performance against KPIs, and present actionable insights to senior management
• Collaborate with cross‑functional teams to produce copy and digital assets for advertising campaigns
• Implement robust campaign tracking mechanisms to measure and analyse KPIs including ROI, conversion rates and customer acquisition costs
• Present performance reports and insights to senior management with recommendations for continual improvement

Booking Funnel and Booking Engine Conversion Optimisation

• Conceptualise, create, and A/B test website messaging campaigns to enhance cross‑selling, up‑selling and conversion rates
• Develop and execute Cart Abandonment programs utilising booking engine data to retarget and recapture potential bookings
• Conduct routine QA and UAT on Booking Engines to ensure functionality, relevant messaging and improved user experience
• Employ a data‑driven approach to optimise acquisition and retargeting strategies, increasing online conversion rates, customer acquisition and revenue
• Develop and provide support for new online direct USP projects such as exclusive package inclusions for the direct channel
• Strategically showcase ‘Book Direct’ USPs at every digital touchpoint
• Create and optimise landing pages using UX principles and audience segmentation (e.g. personalised itinerary webpages)
• Collaborate with stakeholders to oversee design and development of microsites aligned with SEO and UX best practices
• Craft tactical and functional messaging that resonates with target audiences and delivers on communication objectives
• Analyse website data to optimise site structure and content, driving conversions and efficiency
• Ensure all websites are tuned for search engine visibility and user experience
• Manage and maintain relevant SEO and UX tools and platforms, staying current with industry advancements

What we’re looking for

The successful candidate will have proven experience in digital marketing with a focus on campaign management, conversion optimisation and content production. Strong analytical and project management skills are essential, along with the ability to work effectively with both internal stakeholders and external partners.

To be successful, you’ll need:

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• Proficiency in digital advertising platforms (e.g., Google Ads, Meta Ads), Content Management Systems (e.g., Kentico) and web analytics tools (e.g., Google Analytics)
• Knowledge of SEO best practices and experience with UX/UI principles is highly advantageous

About Hamilton Island

Our mission is to share the wonder of Hamilton Island with the world by creating wonder‑filled experiences for our guests, employees and community. Every team member plays a role in shaping those experiences – making Hamilton Island not just a great place to visit, but a great place to work.

A little island can do wonders – make your next career move one to remember. Apply now!

Please include a cover letter with your application addressing how your skills and experience align with the core responsibilities of the role.