Digital Strategist

Tradelift; Gold Coast City; Remote; AUD 65,000 - 90,000; Full time

Job summary

TradeLift is seeking a Digital Strategist to own a portfolio of trade clients from end to end. You will run Meta campaigns, set strategy, and brief our editor to keep ads fresh and phone calls ringing.

You’ll work with busy tradies who value quality jobs and clear communication. This is a remote-first role based on the Gold Coast with a pathway to a local office as we grow.

Qualifications

• 1–3 years in digital marketing, an agency or client-facing role.
• Hands on Meta Ads experience: setup, creative and optimization.
• Confidence with numbers: CPL, CTR, CPA, ROAS, budget management.
• Excellent written and verbal communication, including difficult conversations.

Responsibilities

• Be the day to day point of contact for 15–20 trade clients.
• Run weekly client calls and send clear updates.
• Lead 90 day strategy reviews and focus on growth.
• Spot churn risk early and fix it before it becomes a problem.
• Build, launch and manage Meta lead gen campaigns across NZ and AU.
• Brief our video editor on new ads and review drafts for final sign-off.

Skills

Meta Ads

Client facing

Campaign optimization

AI tools

Data interpretation

Digital marketing

Tools

GoHighLevel

Meta ads tools

Job description

At most agencies, you’re stuck behind layers of managers, running ads for brands you never speak to. This is the opposite. You’ll work directly with real builders, landscapers and tradies across NZ and Australia, watch your ads turn into booked jobs, and help build an agency from the ground up as our very first hire.

About TradeLift

TradeLift is a Meta ads and AI automation agency built for trade businesses across New Zealand and Australia: builders, landscapers, hardscapers, plumbers, earthworks operators, all trade businesses. We run their ads, build their lead systems and help them turn enquiries into booked jobs.

We’re small, growing super quickly and obsessed with results. Our clients have generated over $3M in sales. We now work with 17 trade businesses, and we need a sharp Digital Strategist to help us take the next step.

Role snapshot

• Full time, permanent
• Remote, Gold Coast based (shared Gold Coast office in 2027)
• Start ASAP
• Reporting to Bede Irving, Founder
• Working closely with our video editor

The role

You’ll own a portfolio of trade clients from end to end. You’re their go to person: you run their Meta campaigns, set the strategy, and brief our editor on the creative that keeps their ads fresh and their phones ringing.

This is a client first role. Our clients are busy tradies who care about one thing: quality jobs coming through the door. If you can talk straight with a builder, keep them in the loop and back it up with sharp media buying, you’ll thrive here.

Client communication (the heart of the job)

• Be the day to day point of contact for 15–20 trade clients
• Run weekly client calls and send clear updates
• Lead 90 day strategy reviews and keep clients focused on growth, not just leads
• Spot churn risk early and fix it before it becomes a problem
• Keep clients on track with their side of the deal: fast lead response, filming days and ad budget

Media buying

• Build, launch and manage Meta lead gen campaigns across NZ and AU
• Watch CPL, CTR, lead quality and spend daily, and optimise fast
• Keep ad accounts healthy and compliant with Meta policies
• Report on what tradies actually care about: leads, quotes and jobs won
• Turn kickoff/onboarding calls into campaign plans, offers and angles for each client
• Write ad scripts and hooks using our AI tools and frameworks
• Test new creative, offers and audiences, and scale what works

Creative and editor management

• Brief our video editor on new ads from client footage
• Review drafts, give clear feedback and sign off final ads
• Keep every client’s creative pipeline moving so ads never go stale
• Chase clients for fresh footage at least monthly

What you’ll bring

• 1–3 years in digital marketing, an agency or a client-facing role
• Hands on Meta Ads experience: campaign setup, creating strong Meta ad creative and optimisation
• Confidence with the numbers: CPL, CTR, CPA, ROAS and optimising daily budget
• Excellent written and verbal communication, including the hard conversations
• Strong organisation; you can juggle 15+ clients without dropping the ball
• Comfort working with AI tools and following proven systems

Nice to have

• A background in, or real feel for, the trades or construction
• Experience with GoHighLevel (CRM)
• Experience briefing video editors or managing short form creative
• Lead gen experience for service businesses (not just e-commerce)

Don’t tick every box? Apply anyway. We hire for attitude and communication first; we can teach the rest.

Why you’ll love it here

• Get in on the ground floor, with a clear path to Senior Strategist and team lead as we grow
• A personalised growth plan, plus training from experienced agency mentors
• Work direct with the founder: no layers, and your ideas actually get used
• AI tools and an automated ad pipeline take the grunt work off your plate
• Remote to start, then a shared Gold Coast office as we set up there
• See your campaigns turn into real jobs for real local businesses