Digital Public Relations Specialist

Dilate; Fremantle; Presencial; AUD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible hours

WFH days

Career progression

Paid learning opportunities

Descripción de la vacante

Dilate, a Perth-based digital marketing agency, seeks a Digital PR Specialist to boost client visibility through earned media and data-led storytelling. You’ll work with in-house strategists, SEO specialists and designers to craft campaigns, secure coverage and build backlinks that support organic search and brand goals.

Based in Perth, you’ll collaborate across teams to ideate, produce assets, and stay ahead of media trends while maintaining strong journalist relationships and timely responses

Formación

• Proven background in digital PR or journalism with agency experience.
• Strong storytelling skills with press releases and pitches.
• Excellent writing and interview techniques.
• Understanding of SEO influence on PR and outreach.
• Ability to manage multiple campaigns independently and collaboratively.

Responsabilidades

• Develop newsworthy campaigns and story angles aligned with client goals.
• Build and maintain relationships with journalists and publishers.
• Pitch stories, respond to media requests and manage inquiries.
• Track coverage, links, and brand mentions; report progress to clients and strategists.

Conocimientos

Digital PR

Public relations

Media outreach

Journalism

Writing

Herramientas

Media databases

Coverage monitoring

Backlink analysis tools

Descripción del empleo

Hi there! We’re Dilate, a Perth based Digital Marketing agency with a diverse, impressive client list and a world-class team.

It’s our mission to do great marketing, for great businesses, ethically and in a way that benefits us all. We want our clients to win, their customers to win, and our employees to win.

We’re on the hunt for a Digital PR Specialist to join our team in Perth.

So, the Job

As a Digital PR Specialist at Dilate, you’ll build our clients’ visibility, authority and search performance through earned media across three core areas: story ideation and production, media relations and outreach, and reporting and collaboration. You’ll work closely with our Digital Strategists and our Organic Search Specialists, copywriter and design teams to create newsworthy campaigns and secure quality coverage and backlinks that support our clients’ organic search and brand goals.

Story ideation and production

• Generate creative and data-led campaign ideas that are newsworthy and aligned with clients’ organic and brand objectives.
• Source and analyse data, surveys and client insights to build stories that stand up to a journalist’s questions.
• Interview clients, spokespeople and subject-matter experts to uncover angles, expert commentary and assets.
• Produce press releases, story angles and supporting assets, working with our designers where visuals are needed.
• Stay across media trends, news cycles and digital PR best practice to keep improving results.

Media relations and outreach

• Build and maintain strong relationships with journalists, editors, bloggers and publishers across national, trade and regional media.
• Research and develop targeted media lists for each client and campaign.
• Pitch press releases, story angles and expert commentary tailored to each publication.
• Respond quickly to reactive media opportunities and journalist requests.
• Follow up professionally and manage media enquiries on behalf of clients.

Reporting and collaboration

• Track, measure and report on coverage, including links, publication authority, referral traffic and brand mentions.
• Provide clear updates and insights to Digital Strategists and clients on campaign progress and results.
• Work closely with our organic search, copywriter and design teams so digital PR supports wider organic strategies.
• Share knowledge and contribute to a collaborative learning environment across the team.

About You

• Has a proven background in digital PR, public relations, outreach or journalism, ideally in an agency environment.
• Has a demonstrated track record of securing quality coverage and backlinks.
• Brings excellent writing skills, with press releases, pitches and story angles tailored to different publications.
• Understands digital PR best practice.
• Is a confident interviewer who can draw the story out of clients and experts.
• Generates creative, newsworthy ideas and uses data to tell compelling stories.
• Can manage multiple client campaigns at once.
• Is confident with PR and organic search tools, such as media databases, coverage monitoring and backlink analysis tools.
• Works well independently, but loves collaboration too.
• Has a passion for staying across the latest media, PR and digital marketing trends.
• Bonus points if you know how PR influences SEO, generative engine optimisation (GEO) and organic presence, or bring other PR skills such as reputation management and social monitoring.
• Is an Australian resident with full working rights, based in Perth, WA. This is not a remote role.

Why Dilate?

• At Dilate, you’ll be making a real impact—the businesses we work with genuinely succeed.
• Flexible working arrangements, including start/finish times and WFH days.
• Leadership that’s focused on your success and career progression.
• Ongoing training and professional development, including paid learning opportunities.
• Support in the professional, mental and social sense. We back our people 100%.
• A culture that thrives on growth and being “better everyday”— the most comfortable place you’ll ever be uncomfortable.

If this sounds like you, we can’t wait to hear from you. Please attach a cover letter so we know you’re serious. We’re looking for people that want it, get it, and have the capacity to do it—tell us why that’s you.