Digital Performance Partner

Aspen Pharma Australia; Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

A leading pharmaceutical company is looking for a Digital Performance Partner to join their Consumer OTC team in Sydney. This role involves driving digital marketing strategies, optimizing website performance, and collaborating with brand managers to enhance digital engagement. The ideal candidate will have over 8 years of digital marketing experience, especially in the FMCG sector, and a strong understanding of SEO/SEM.

Qualifications

• 8+ years' experience in digital marketing, ideally within FMCG.
• Proven experience in SEO/SEM and website optimization.
• Strong influencing skills and experience in strategy.

Responsibilities

• Deliver and optimize digital components of Brand plans.
• Optimize website performance and ensure cohesive digital presence.
• Manage third-party digital and content creators.

Skills

Digital marketing experience

SEO/SEM proficiency

Content performance

Stakeholder management

Analytical mindset

Education

Tertiary qualifications in Marketing

Job description

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Talent Acquisition Specialist at Aspen Pharma Australia

Aspen Australia is one of the largest pharmaceutical companies in Australia. We have built a portfolio of iconic brands in the OTC market, and are the market leader in several categories. We’re a business inspired to make a difference to individual lives by providing quality, affordable medicines and healthcare products.

We are currently recruiting for a Digital Performance Partner to join our Consumer OTC team and help shape and execute Aspen’s digital marketing approach in a fast-evolving, interconnected digital ecosystem. This is a unique opportunity to expand your strategic experience and help drive digital transformation across a portfolio of well-known brands

Reporting to the Marketing Manager, this pivotal role supports our Brand andNational Account Managers, collaborating across SEM, SEO, content, and website performance to drive meaningful engagement. You’ll be the go-to expert for maximising digital/social campaign performance and content strategy - partnering closely with social and media agencies while driving continuous improvement through a test-and-learn mindset.

We need someone who can see the big picture but isn’t afraid to roll up their sleeves - someone who can influence, guide, and lead across a range of internal and external stakeholders.

What you’ll do:

• Partner with Brand and National Account Managers to deliver and optimise the digital components of Brand and Customer Plans
• Continuously optimise website performance and content to ensure a cohesive digital presence across all brands
• Review and refine digital activity, guiding ongoing campaign optimisation
• Direct and manage third-party digital and content creators to ensure alignment with strategy, timelines, and budgets
• Maintain robust systems, processes, and approval workflows to ensure all digital content complies with Aspen’s Corporate Digital Policy and professional standards
• Provide thought leadership and insights into digital best practices across the OTC portfolio

What you’ll bring:

• Strong experience (8+ yrs) in digital marketing or media, ideally within the FMCG or consumer sector, with a strong focus on brand and customer – gained client or agency side
• Proven experience in SEO/SEM, content performance, and website optimisation
• Strong influencing and stakeholder management skills
• Experience in both strategy and hands-on campaign delivery
• An analytical mindset with a solid grasp of digital metrics and tools
• Tertiary qualifications in a Marketing or related field

Aspen Australia is a division of Aspen Pharmacare Holdings Limited. Globally, Aspen manufactures approximately 24 billion tablets annually, has 26 manufacturing facilities at 18 sites on 6 continents and all made possible by our people.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Pharmaceutical Manufacturing

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