Senior Brand Manager

McPherson's Consumer Products Pty Ltd; Sydney; On-site; AUD 150,000 - 170,000; Full time

Job summary

A leading health and beauty company in Sydney is looking for a Senior Brand Manager to drive the strategic direction for the Lady Jane brand. This role involves leading initiatives based on consumer insights, managing brand budgets, and collaborating with cross-functional teams to ensure alignment with business goals. Ideal candidates will have at least 5 years of experience in FMCG or pharmacy, a strong understanding of brand planning, and excellent leadership skills.

Qualifications

• Minimum 5 years' experience in FMCG and/or pharmacy industry.
• Demonstrated strengths in leading brand strategy and execution.
• Strong project management and cross-functional leadership skills.

Responsibilities

• Develop brand strategies based on consumer trends.
• Collaborate on a 3-year innovation pipeline.
• Lead communication strategies to build brand equity.

Skills

Brand strategy

Project management

Consumer insights

Communication

Leadership

Education

Bachelor’s degree in marketing or commerce

Job description

Direct message the job poster from McPherson's Consumer Products Pty Ltd

Employee Experience | Executive Coaching | Change & Transformation | Project Management | Diversity & Inclusion | Organisation & Leadership…

12 month Maternity Leave Position - Senior Brand Manager - Lady Jane (commencing mid October)

Join McPherson’s as a Senior Brand Manager and play a key role in leading the transformation of one of Australia’s most iconic brands, Lady Jane. In this high-impact position, you will drive the strategic direction driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.

At McPherson’s, we proudly supply some of Australia’s most trusted health, beauty, and wellness products. ASX listed, our portfolio includes five iconic household brands: Manicare, Lady Jayne, Dr. LeWinn’s, Swisspers, and Fusion. With a strategic focus on expanding these brands, we operate across the pharmacy, grocery, and e-commerce channels throughout the Asia-Pacific region.

With the business going through a significant transformation, this is a rare opportunity to take full ownership of this brand, repositioning it for growth. You’ll guide its evolution, working closely with cross-functional teams to drive growth and ensure alignment with our bold vision for the future. This role offers not only the chance to shape the future of Lady Jane but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact.

Key Accountabilities:
• Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.
• Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.
• Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.
• Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.
• Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting.
• Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.

About you:
• Bachelor’s degree in marketing or commerce, or related field.
• Minimum 5 years' experience working within either FMCG and/or the pharmacy industry.
• Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.
• Demonstrated passion for brands with consumer centric mindset.
• Strong project management and cross functional leadership skills.
• Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.
• Superior written and verbal communication skills, highly organised, with keen attention to detail and can work effectively within time constraints.
• Experiencing mentoring and developing junior team members.

Ready to make an impact? Apply now to be part of a company that values innovation, transformation, and the power of effective communication. Visit www.mcphersons.com.au to learn more.

McPherson's Consumer Products is an equal opportunity employer who welcomes applications from all ages and genders, Aboriginal and Torres Strait Islander people, people with disabilities, LGBTQI+ and diverse ethnic and cultural backgrounds. Please visit our website for more information about our company www.mcphersons.com.au

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Manufacturing

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