Digital Performance Manager

Nine; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Hybrid work environment

Job summary

Nine Publishing is seeking a Digital Performance Manager in Sydney for a 12-month contract. You will lead paid media campaigns across SEM, Paid Social, and programmatic channels, driving audience growth and subscription revenue.

You will also build dashboards, forecast budgets, and collaborate with Publishing teams to optimize performance. We value data-driven insights, experience with SA360/DV360, Google/Meta ads, and CRM/automation tools.

Qualifications

• Strong background in paid media management across SEM, Paid Social and programmatic channels.
• Experience building dashboards and reporting for performance metrics.
• Ability to forecast budgets and manage ad spend against commercial objectives.

Responsibilities

• Own the management and optimisation of paid media campaigns across SEM, Paid Social, Programmatic Display, Video, and Audio.
• Build strong relationships with Publishing teams and other stakeholders.
• Deliver insights and recommendations to inform decision-making and strategy.
• Set up and maintain performance dashboards and financial reporting.

Skills

Paid media management

Digital marketing

Campaign analytics

Cross-functional collaboration

Data-driven decision making

Tools

SA360

DV360

Google Ads

Meta Ads

LinkedIn Ads

CRM / Marketing Automation tools

LiSTNR / Spotify

Job description

Job Description

Nine Publishing is the home of Australia’s premier news destinations, including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday, and nine.com.au. Our strategy is centered around creating exceptional content, distributing it broadly, and connecting audiences and advertisers across news, lifestyle, sport, and entertainment. Join us to engage audiences nationwide and accelerate your media career. Become a key driver of subscription growth for Australia's most trusted publishing brands as our Digital Performance Manager. If you're a data-driven performance marketer ready to shape high-impact digital campaigns across paid search, social, and programmatic, this is your opportunity to make a real mark on the future of independent journalism. This is a 12-month contract opportunity.

Day To Day You Will

• Own the management and ongoing optimisation of paid media campaigns to support commercial objectives across brand, customer acquisition, and retention.
• Conduct end-to-end management of digital performance campaigns across SEM, Paid Social, Programmatic Display, Video, and Audio.
• Build strong, collaborative relationships with the Publishing teams.
• Deliver insights and recommendations that are effective in supporting decision-making.
• Set up, manage, and maintain performance dashboards and reporting.
• Manage the budget and all relevant financial reporting, including forecasting.

What You'll Bring

• Strong understanding of the digital customer journey and experience in a full-funnel digital marketing role.
• Demonstrated hands‑on experience running performance marketing campaigns.
• Solid understanding of best practices across platforms, including Meta, LinkedIn, X, Reddit, and google ads.
• An analytical and data-driven mindset with the ability to create actionable strategic insights and present them to key stakeholder groups.
• Experience working directly with audio or programmatic providers such as Spotify or LiSTNR is highly desirable, as is experience across SA360 and DV360.
• Experience in or knowledge of CRM and marketing automation will be highly regarded.

Additional Information

How we work:

At Nine, our flexible work options vary by role and team. Depending on the position, this may include flexible hours, hybrid work, or part-time arrangements. We welcome discussing your flexibility needs during the hiring process – just ask the Talent Acquisition team.

Our Employee Benefits Include

Nine offers a variety of benefits and perks to support you. Learn more about our full benefits offering here: https://ninecareers.com.au/benefits-and-how-we-work/

Our Commitment to Diversity and Inclusion

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.