Digital Partnerships Manager

IPG Mediabrands; Sydney; On-site; AUD 90,000 - 93,000; Full time

Job summary

IPG Mediabrands in Sydney, NSW, is seeking a Digital Partnerships Manager to lead planning, implementation, optimisation and reporting of digital media campaigns for Australian Government clients. You will collaborate with Associate Directors, client teams and partner specialists to deliver integrated digital solutions that drive measurable outcomes.

The role requires deep programmatic, social and search expertise, strong stakeholder leadership, and a track record of guiding campaigns from

Qualifications

• Experience in planning, implementing and optimising digital media campaigns.
• Strong leadership of stakeholders and teams across campaigns.
• Familiarity with Australian Government clients and reporting requirements.

Responsibilities

• Act as trusted digital advisor to client stakeholders.
• Provide leadership on digital media strategy and best practice.
• Manage client expectations, timelines and campaign requirements.
• Communicate campaign performance and recommendations clearly.
• Translate technical media solutions into practical business outcomes.
• Build long term trust through consistent delivery and expertise.
• Develop digital responses aligned to client objectives.
• Lead activation strategy across social, search and programmatic channels.
• Oversee end to end campaign implementation and management.
• Monitor campaign health, pacing and delivery.
• Manage platform execution across all assigned activity.
• Lead optimisation strategies across active campaigns.
• Analyse campaign performance and identify opportunities.
• Improve effectiveness through continuous testing and learning.
• Monitor delivery against KPIs and objectives.
• Translate performance data into actionable recommendations.
• Drive governance and financial accuracy in campaigns.
• Stay informed on platform updates and emerging digital trends.
• Support digital capability development across the team.

Skills

Client leadership

Digital media

Programmatic

Social

Search

Campaign management

Stakeholder management

Team leadership

Analytics

Job description

Job Type: Permanent position | Full time position

Job Description

About the Role As a Digital Partnerships Manager, you'll lead the planning, implementation, optimisation and reporting of digital media campaigns across Australian Government clients. You'll work closely with Associate Directors, Client Teams, Strategy teams and specialist partners to create and deliver integrated digital solutions that drive measurable outcomes.

This role requires strong expertise across programmatic, social and search platforms, stakeholder leadership, team management and operational excellence. You'll be expected to act as a trusted digital advisor, campaign leader and mentor to junior team members. What

You’ll Actually Be Doing Client Leadership & Strategic Counsel

• Act as a trusted digital advisor to client stakeholders
• Provide leadership on digital media strategy and best practice
• Manage client expectations, timelines and campaign requirements
• Communicate campaign performance and recommendations clearly
• Translate technical media solutions into practical business outcomes
• Build long term trust through consistent delivery and expertise

Digital Strategy & Campaign Planning

• Develop digital responses aligned to client objectives
• Lead activation strategy across social, search and programmatic channels
• Ensure campaigns are built around measurable outcomes
• Identify opportunities to strengthen performance and efficiency
• Apply evidence based planning principles
• Support integrated communications planning across channels

Campaign Leadership & Activation

• Oversee end to end campaign implementation and management
• Ensure all campaign activity follows best-practice standards
• Monitor campaign health, pacing and delivery
• Manage platform execution across all assigned activity
• Ensure campaign timelines and objectives are achieved
• Drive operational excellence across digital delivery

Performance Optimisation Agenda

• Lead optimisation strategies across active campaigns
• Analyse campaign performance and identify opportunities
• Improve effectiveness through continuous testing and learning
• Monitor delivery against KPIs and objectives
• Translate performance data into actionable recommendations
• Drive stronger campaign outcomes through optimisation

Team Leadership & Capability Building

• Manage and develop Digital Partnerships Executives and Associates
• Provide coaching, mentoring and day-to-day guidance
• Buddy check campaign implementation and quality standards
• Identify capability gaps and development opportunities
• Build confidence and accountability across the team
• Create a positive, high performing team environment

Stakeholder Collaboration & Integration

• Work closely with Associate Directors and Australian Government client teams
• Partner with planning, reporting and specialist teams
• Ensure seamless collaboration across campaign workstreams
• Align stakeholders around campaign priorities and objectives
• Contribute to integrated communications planning
• Support best in class delivery across all disciplines

Reporting & Insights

• Lead campaign reporting and performance reviews
• Ensure reporting remains accurate, timely and actionable
• Extract meaningful insights from campaign performance
• Develop recommendations that guide future activityPresent performance outcomes confidently
• Promote data led decision making across the team

Financial Operations & Governance

• Oversee campaign budgets, bookings and financial accuracy
• Manage media plan actualisation and reconciliation processes
• Ensure accurate billing and campaign administration
• Maintain compliance with Australian Government reporting standards
• Ensure SMD loading is completed accurately
• Uphold strong governance and operational discipline

Digital Excellence & Future Capability Agenda

• Stay informed on platform updates and emerging digital trends
• Maintain advanced expertise across key digital channels
• Support digital capability development across the team
• Introduce new opportunities and innovative platform solutions
• Improve processes, efficiencies and ways of working
• Help evolve the digital product within the Australian Government team

Salary range $90,000.00-$93,000.00 inclusive of superannuation