Digital Partnerships Lead - Government Campaigns & Growth

IPG Mediabrands; Sydney; On-site; AUD 90,000 - 93,000; Full time

Job summary

IPG Mediabrands in Sydney, NSW, is seeking a Digital Partnerships Manager to lead planning, implementation, optimisation and reporting of digital media campaigns for Australian Government clients. You will collaborate with Associate Directors, client teams and partner specialists to deliver integrated digital solutions that drive measurable outcomes.

The role requires deep programmatic, social and search expertise, strong stakeholder leadership, and a track record of guiding campaigns from

Qualifications

• Experience in planning, implementing and optimising digital media campaigns.
• Strong leadership of stakeholders and teams across campaigns.
• Familiarity with Australian Government clients and reporting requirements.

Responsibilities

• Act as trusted digital advisor to client stakeholders.
• Provide leadership on digital media strategy and best practice.
• Manage client expectations, timelines and campaign requirements.
• Communicate campaign performance and recommendations clearly.
• Translate technical media solutions into practical business outcomes.
• Build long term trust through consistent delivery and expertise.
• Develop digital responses aligned to client objectives.
• Lead activation strategy across social, search and programmatic channels.
• Oversee end to end campaign implementation and management.
• Monitor campaign health, pacing and delivery.
• Manage platform execution across all assigned activity.
• Lead optimisation strategies across active campaigns.
• Analyse campaign performance and identify opportunities.
• Improve effectiveness through continuous testing and learning.
• Monitor delivery against KPIs and objectives.
• Translate performance data into actionable recommendations.
• Drive governance and financial accuracy in campaigns.
• Stay informed on platform updates and emerging digital trends.
• Support digital capability development across the team.

Skills

Client leadership

Digital media

Programmatic

Social

Search

Campaign management

Stakeholder management

Team leadership

Analytics

Job description

IPG Mediabrands in Sydney, NSW, is seeking a Digital Partnerships Manager to lead planning, implementation, optimisation and reporting of digital media campaigns for Australian Government clients. You will collaborate with Associate Directors, client teams and partner specialists to deliver integrated digital solutions that drive measurable outcomes.

The role requires deep programmatic, social and search expertise, strong stakeholder leadership, and a track record of guiding campaigns from