Manager, Digital

Queensland Government; City of Brisbane; On-site; AUD 140,000 - 180,000; Full time

Job summary

Queensland Government seeks a Manager, Digital to lead the agency's digital presence and drive strategic, data-driven campaigns across social media, websites and UX projects.

You will oversee a small team, coordinate across government, champion innovative engagement approaches, and ensure high-quality digital communications that align with government priorities.

Qualifications

• Experience leading digital teams and campaigns across multiple channels.
• Ability to develop and implement whole-of-government social media policies.
• Strong data analytics to drive campaigns.

Responsibilities

• Oversee a small team delivering digital communication services and advice.
• Lead digital projects and UX/UI design to ensure accessible user experiences.
• Drive social media management across Queensland Government channels with insights.
• Develop and guide whole-of-government social media policies and guidelines.
• Deliver data-driven campaigns and measure performance for optimisation.
• Lead the Queensland Government Social Media Network and cross-government collaboration.
• Manage workload, risks, deadlines and ensure high-quality client service.
• Foster continuous improvement and innovation in digital engagement.

Skills

Leadership

Digital strategy

Social media management

Analytics

UX/UI design

Project management

Job description

Step into the role of Manager, Digital and take charge of a central government agency’s digital presence. You’ll lead the development and execution of impactful digital strategies including driving social media engagement, managing digital/website projects and enhancements, providing leadership, guidance and quality assurance for whole-of-government social media content and delivering data driven campaigns. With a focus on creativity, collaboration, and results, this is a unique opportunity to make a meaningful impact through effective digital communication and public engagement.

About The Job

You will oversee a small team, delivering exceptional digital communication services and advice, ensuring effective workload management and meeting tight deadlines. Acting as a representative of the Department, you will work collaboratively across government to influence digital communication policies, champion innovative approaches, and contribute to ongoing improvements in digital engagement and service delivery.

Key deliverables

• Lead a high-functioning and effective team that delivers strategies to manage and enhance the departments' digital presence including websites, social media platforms, CRM and digital campaigns.
• Lead projects that deliver best practice digital strategies for the Department.
• Drive social media management across Queensland Government channels, creating engaging, relevant and aligned content, scheduling, monitoring, and analysing posts, as well as implementing social media listening tools to track engagement and sentiment.
• Develop whole-of-government social media policies and guidelines and provide guidance and quality assurance to departments to ensure content is strategic, consistent and aligned with government priorities.
• Deliver data-driven digital campaigns, using analytics to measure performance and optimise outcomes.
• Lead the Queensland Government Social Media Network, building capability across the sector and collaborating to build cross-promotion opportunities.
• Manage digital projects and UX/UI design to ensure intuitive, accessible and effective user-centred digital experiences, using data to identify trends and opportunities for growth and innovation.
• Manage workflow, team workloads, people, risks and deadlines of a specialist digital team to ensure the provision of high-quality communication advice and services to high level clients.
• Develop and implement continuous improvement systems and processes and formal quality control methods to ensure a high standard of output and client servicen from the team.
• Drive innovation and anticipate risk, change and market impacts.

About The Team

The Communication, Digital and Design team within the Strategic Communication Branch is a multidisciplinary team, providing strategic advice and leadership that supports the government's priorities. We lead dynamic integrated communication and engagement solutions, across a variety of channels, targeting diverse audiences for a more informed and connected Queensland.

Why Join Us

At DPC, you'll be part of a team that leads and connects the public sector, delivering outstanding advice and services that impact Queensland's future. It's in your hands.

Job Ad Reference: QLD/701527/26

Closing Date: Friday, 02 October 2026

Occupational group

Marketing, PR & Communication