Digital Experience Lead: SEO, CRO & GEO

Publicis Groupe ANZ; Australia; Remote; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Marcel access

Learning & Development

Job summary

Publicis Groupe ANZ is seeking a Digital Experience Manager to lead the strategy and delivery of SEO, GEO, and digital experience initiatives for major brands. You will own optimization across SEO, content, CRO and website performance, collaborating with cross-functional teams to drive measurable business outcomes.

You’ll partner with clients and internal teams to deliver integrated digital solutions, mentor staff, and push innovation in analytics, AI search, and UX.

Qualifications

• SEO experience in advertising or digital agency preferred.
• Knowledge of website build technologies – HTML, XML, JavaScript, W3C.
• Hands-on experience with SEO tools such as Ahrefs, BrightEdge, Google Search Console, Analytics and ScreamingFrog.
• Familiarity with Content Management Systems (CMS).
• Experience with CRO platforms a plus.
• Proficiency with Microsoft & Google Suite (PowerPoint, Excel, Sheets).

Responsibilities

• Develop, implement and optimise SEO strategies to achieve client objectives.
• Provide strategic consultancy across Digital Experience disciplines.
• Collaborate with cross-functional teams across media, analytics, content and technology.
• Prepare and present campaign performance reports with clear recommendations.
• Lead, coach and develop team members to build Digital Experience skills.
• Support knowledge sharing and continuous improvement within the team.

Skills

SEO

Content strategy

Analytics

CRO

GEO

AI Search

Team leadership

Tools

Ahrefs

BrightEdge

Google Search Console

ScreamingFrog

Rank Tracking Tools

CMS

Job description

Publicis Groupe ANZ is seeking a Digital Experience Manager to lead the strategy and delivery of SEO, GEO, and digital experience initiatives for major brands. You will own optimization across SEO, content, CRO and website performance, collaborating with cross-functional teams to drive measurable business outcomes.

You’ll partner with clients and internal teams to deliver integrated digital solutions, mentor staff, and push innovation in analytics, AI search, and UX.