Digital Merchandising Manager

Blue Light Card Australia; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

24 days annual leave

Birthday off

Health insurance contribution

Personal development fund

Paid parental leave

Employee Assistance Program (EAP)

Blue Light Card

Hybrid working

Job summary

Blue Light Card Australia is seeking a Digital Merchandising Manager to own the strategy and standards for how deals, offers and content appear across our app and website. You’ll report to Growth Marketing Lead and set merchandising guidelines, tagging and reporting to balance commercial priorities with member value.

You’ll lead end-to-end homepage and discovery surface merchandising, collaborate with Partnerships, Product and Marketing, and work with CMS tooling like Sanity to shape the member

Qualifications

• Solid experience in merchandising, e-commerce or trade, ideally owning a merchandising function end to end.
• Experience with CMS and managing onsite content.
• Strong analytical skills with affiliate/performance data.

Responsibilities

• Own end-to-end merchandising of the homepage and discovery surfaces across app and web.
• Activate deals accurately with Partnerships and Commercial, aligned to campaigns.
• Define and maintain merchandising guidelines and backend tagging structure.
• Be the merchandising voice in product roadmap conversations and CMS tooling discussions (Sanity).
• Run structured tests on layout and journeys to lift engagement and conversions.

Skills

Merchandising

E-commerce

CMS (Sanity)

Analytics

Cross-functional

Partnerships

Tools

Sanity

Job description

At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

The role:

As our Digital Merchandising Manager, you’ll own the strategy and standards behind how deals, offers and content show up across our app and website. Reporting to the Growth Marketing Lead, you’ll set the merchandising guidelines, backend tagging and reporting that make our homepage work harder - balancing commercial priorities with what's best for members.

What you’ll do:

Homepage & app experience

• You’ll own the end-to-end merchandising of the homepage and key discovery surfaces across app and web, balancing commercial priority with member value

Campaign & retail calendar activation

• Work with Partnerships and Commercial to activate deals accurately and on time, aligned to retail media priorities
• Build the merchandising plan against the marketing calendar and key campaigns

Merchandising standards, tagging & reporting

• Define and maintain the merchandising guidelines and backend tagging structure that keep performance measurable
• Own merchandising reporting and turn performance trends into real recommendations

Product collaboration

• Be the merchandising voice in product roadmap conversations, flagging impacts on discovery and the member journey
• Partner with Product on the CMS tooling (including Sanity) that merchandising depends on

Test & learn

• Run structured tests on layout, content prioritisation and user journeys to lift engagement and conversion
• Act as the voice of the member, using insight and data to shape merchandising decisions

What we’re looking for:

• Solid experience in merchandising, e-commerce or trade, ideally owning a merchandising function end to end
• Marketplace and/or loyalty experience preferred, but working for an individual retailer with some complexity is good too
• Hands-on CMS experience (Sanity or similar) and confidence managing onsite content
• Strong analytical skills - comfortable using affiliate reporting and performance data to make calls
• Confidence working cross-functionally with Marketing, Partnerships, Product and Creative

What’s on offer

• 24 days annual leave + your birthday off, moments that matter leave & volunteer leave
• $1,000 health insurance contribution + $1,000 personal development fund
• Paid parental leave, an EAP, and your own Blue Light Card
• Hybrid working — 3 days in our Sydney CBD office, 2 from home

If you want to own how a growing member platform shows up online - and help Australia’s essential workers make their money go further - we’d love to hear from you.