Digital Marketing Specialist

Sociable Tech Pty Ltd; Melbourne; In loco; AUD 75.000 - 95.000; Tempo pieno

Descrizione del lavoro

Britax Childcare Pty Ltd is seeking a Marketing Specialist to support social media, digital marketing, influencer and content activities. You will collaborate with marketing and creative teams to develop engaging content, coordinate campaigns and enhance customer engagement across Facebook, Instagram, YouTube, LinkedIn, and TikTok.

You will help manage calendars, create assets with Canva, and assist in filming short-form videos for social channels.

Competenze

• 1–3 years of relevant experience in marketing, digital marketing, social media or a similar role.
• Relevant qualification in Marketing, Communications, Business or a related field.
• Experience managing or supporting social media platforms.
• Strong written communication and content creation skills.
• Good understanding of digital marketing principles.
• Experience with social media scheduling and reporting tools.
• Basic graphic design skills using Canva or similar tools.
• Experience creating or editing short-form video content would be highly regarded.
• Familiarity with Google Analytics and digital reporting tools.
• Experience supporting influencer campaigns or brand partnerships would be an advantage.
• Good organisational and time-management skills.
• Ability to manage multiple campaigns and deadlines.
• Creative approach and willingness to contribute new ideas.
• Ability to work collaboratively with marketing, creative and customer support teams.

Mansioni

• Coordinate and manage social media content across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok.
• Assist with preparing and maintaining social media calendars in line with business campaigns, key events and promotional activity.
• Work with the design and creative team to develop social media assets and campaign content.
• Schedule and manage social media content using platforms such as Meta and other social scheduling tools.
• Assist with responding to customer enquiries received through social media channels.
• Support the development and rollout of local and global brand campaigns across digital and social platforms.
• Coordinate requirements for photoshoots, video content and other campaign production activities.
• Create simple social media graphics and content using tools such as Canva.
• Assist with filming and editing short-form video content for social media.
• Coordinate influencer relationships, content requirements, product partnerships and campaign activity across Australia and New Zealand.
• Support influencer campaigns, events and brand activations.
• Assist with digital marketing programs, promotions and email marketing campaigns.
• Support customer journey and conversion optimisation activities across digital channels.
• Monitor digital campaign performance and identify opportunities to improve traffic, engagement, leads and conversions.
• Track and report on social media and digital performance, including audience growth, engagement, reach, website traffic and conversion rates.
• Use analytics and reporting tools, including Google Analytics and social media insights, to support campaign reporting and decision-making.
• Help maintain consistent brand appearance, tone and messaging across marketing activities.
• Stay up to date with digital marketing trends, emerging platforms and new content opportunities.

Conoscenze

Social media

Content creation

Digital marketing

Campaign management

Analytics

Formazione

Marketing qualification

Communications degree

Business degree

Strumenti

Canva

Google Analytics

Social media scheduling tools

Descrizione del lavoro

Job Type: Permanent position | Full time position

Job Description

Britax Childcare Pty Ltd Reporting to the Marketing Manager, this role will support the delivery of social media, digital marketing, influencer and content activities across the business. You will work closely with the wider marketing and creative teams to develop engaging content, coordinate campaigns and help grow customer engagement across a range of digital channels. This position would suit someone who enjoys working across social media, content, digital campaigns and reporting, and who is comfortable managing multiple priorities in a fast-moving marketing environment.

Benefits Full-time, stable employment Opportunity to work across recognised consumer brands Exposure to social media, digital campaigns, influencer marketing and content creation Collaborative marketing and creative team environment Opportunity to develop broad digital marketing experience Work across Australian and New Zealand marketing activities Task & responsibilities Coordinate and manage social media content across platforms including Facebook, Instagram, YouTube, LinkedIn and TikTok Assist with preparing and maintaining social media calendars in line with business campaigns, key events and promotional activity Work with the design and creative team to develop social media assets and campaign content Schedule and manage social media content using platforms such as Meta and other social scheduling tools Assist with responding to customer enquiries received through social media channels Support the development and rollout of local and global brand campaigns across digital and social platforms Coordinate requirements for photoshoots, video content and other campaign production activities Create simple social media graphics and content using tools such as Canva Assist with filming and editing short-form video content for social media Coordinate influencer relationships, content requirements, product partnerships and campaign activity across Australia and New Zealand Support influencer campaigns, events and brand activations Assist with digital marketing programs, promotions and email marketing campaigns Support customer journey and conversion optimisation activities across digital channels Monitor digital campaign performance and identify opportunities to improve traffic, engagement, leads and conversions Track and report on social media and digital performance, including audience growth, engagement, reach, website traffic and conversion rates Use analytics and reporting tools, including Google Analytics and social media insights, to support campaign reporting and decision-making Help maintain consistent brand appearance, tone and messaging across marketing activities Stay up to date with digital marketing trends, emerging platforms and new content opportunities

Work closely with the broader marketing team to support day-to-day campaigns and marketing priorities Qualification & experience 1–3 years of relevant experience in marketing, digital marketing, social media, content or a similar role Relevant qualification in Marketing, Communications, Business or a related field Experience managing or supporting social media platforms Strong written communication and content creation skills Good understanding of digital marketing principles Experience with social media scheduling and reporting tools Basic graphic design skills using Canva or similar tools Experience creating or editing short-form video content would be highly regarded Familiarity with Google Analytics and digital reporting tools Experience supporting influencer campaigns or brand partnerships would be an advantage Good organisational and time-management skills Ability to manage multiple campaigns and deadlines Strong attention to detail Creative approach and willingness to contribute new ideas Ability to work collaboratively with marketing, creative and customer support teams

About Company

Britax is a well-established baby and child mobility brand with decades of experience in designing products focused on safety, comfort and innovation. The company is committed to supporting families through thoughtfully designed products and practical child-safety solutions. Britax invests in research, testing, design and product development, with its products engineered to meet Australian and New Zealand safety standards. The business also maintains a strong focus on quality, customer trust and continuous improvement. Across Australia and New Zealand, Britax engages with customers through product education, digital marketing, social media and community initiatives, helping families access relevant safety information and discover products suited to their needs.

Work Type: Full time Salary: $75000-95000 Job Publish: 21-10-2026 Job Expire: 20-11-2026