Swatch Digital Marketing Specialist

Swatch Group; Melbourne; On-site; AUD 85,000 - 105,000; Full time

Job summary

Swatch is seeking a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. You will create and schedule engaging social content, manage campaigns, and support CRM programs while collaborating with our Marketing Manager and HQ in Switzerland.

With 4+ years in digital marketing, you’ll drive brand awareness across retail and e-commerce channels, optimise campaigns and contribute to CRM and newsletters.

Qualifications

• A qualification in Marketing, Communications, PR or a related field.
• 4+ years' digital marketing experience, ideally in retail or consumer goods.
• Strong social media, content creation and digital advertising skills, including Meta Business Suite, Google Analytics and SEO/SEM.
• Experience with Adobe Photoshop and Premiere Pro, plus confident content creation using an iPhone and DJI Osmo Pocket 4.

Responsibilities

• Create, shoot, edit and schedule engaging social media content, including Reels and Stories, to grow our online communities and increase brand awareness
• Develop content calendars, identify emerging digital trends and collaborate with influencers to expand our reach and engagement
• Execute and optimise digital advertising campaigns across Meta and Google to drive website traffic, engagement and sales
• Maintain and update e-commerce website content, supporting product launches, digital promotions and an engaging online shopping experience
• Manage fortnightly newsletters, support CRM campaigns and respond to customer enquiries across social media
• Support retail marketing initiatives, in-store campaigns, events and brand activations, ensuring consistent brand messaging across all digital channels
• Monitor and analyse digital performance, report on campaign results and identify opportunities to improve engagement, reach and overall marketing performance

Skills

Social media

Content creation

Digital advertising

Campaign analysis

Meta Business Suite

Google Analytics

SEO/SEM

Education

Marketing / Communications / PR degree

Tools

Meta Business Suite

Google Analytics

SEO/SEM

Adobe Photoshop

Premiere Pro

DJI Osmo Pocket 4

Job description

Make every moment count. Make it SWATCH.

Are you a creative digital marketer passionate about social media, content creation and the latest digital trends? Do you love bringing brands to life through engaging content and innovative campaigns?

We are looking for a Digital Marketing Specialist to strengthen our digital presence across Australia and New Zealand. This is an exciting opportunity to grow our online communities, build brand awareness and drive engagement across our retail and e-commerce channels.

Working closely with the Marketing Manager, local team and our headquarters in Switzerland, you'll help deliver creative digital initiatives that connect our Brand with consumers.

This is a maximum term opportunity until December 2027.

About Swatch

Since 1983, Swatch has challenged convention, celebrated creativity and turned watchmaking into a cultural phenomenon. From the worldwide success of MoonSwatch, Bioceramic Scuba Fifty Fathoms and Audemars Piguet x Swatch Royal Pop collections, to collaborations that captivate collectors, watch enthusiasts and the style conscious alike, Swatch continues to create excitement and spark conversations that reinforces Swatch's position as one of the most influential and talked about brands in the industry.

What you'll be doing

• Create, shoot, edit and schedule engaging social media content, including Reels and Stories, to grow our online communities and increase brand awareness
• Develop content calendars, identify emerging digital trends and collaborate with influencers to expand our reach and engagement
• Execute and optimise digital advertising campaigns across Meta and Google to drive website traffic, engagement and sales
• Maintain and update e-commerce website content, supporting product launches, digital promotions and an engaging online shopping experience
• Manage fortnightly newsletters, support CRM campaigns and respond to customer enquiries across social media
• Support retail marketing initiatives, in-store campaigns, events and brand activations, ensuring consistent brand messaging across all digital channels
• Monitor and analyse digital performance, report on campaign results and identify opportunities to improve engagement, reach and overall marketing performance

What you'll bring

• A qualification in Marketing, Communications, PR or a related field
• 4+ years' digital marketing experience, ideally in retail or consumer goods
• Strong social media, content creation and digital advertising skills, including Meta Business Suite, Google Analytics and SEO/SEM
• Experience with Adobe Photoshop and Premiere Pro, plus confident content creation using an iPhone and DJI Osmo Pocket 4
• Excellent communication, organisation and project management skills
• A creative, proactive and collaborative mindset, with a passion for digital innovation and brand storytelling.

Join Swatch - a brand celebrated for creativity, colour, self-expression and innovation. Bring your ideas to life, collaborate with passionate local and international teams, and help shape how our brands connect with consumers.