Digital Marketing Specialist — CRM, Growth & Loyalty

Stratco (Australia) Pty Limited; Adelaide; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Wellbeing & Mental Health Support

Flexible Working Arrangements

Team Discounts

Professional Development & Career成长

Job summary

Stratco (Australia) Pty Limited is seeking a commercially-minded Digital Marketing Specialist to lead paid media, social media, CRM and loyalty initiatives that drive customer acquisition, engagement and retention for Australia’s leading home improvement brand.

Based in Adelaide, you’ll collaborate within the Group Marketing team and report to the National Marketing Manager, shaping customer communications and optimising campaign performance across Stratco’s digital ecosystem.

Qualifications

• 3+ years' experience in digital marketing, performance marketing, CRM or customer lifecycle marketing.
• Strong knowledge of paid search, social media, SEO and content strategy.
• Experience with marketing automation platforms such as Salesforce Marketing Cloud, Insider or similar.
• Experience using Google Ads, Meta Business Manager and reporting tools.
• Confidence managing agency relationships and collaborating with cross functional stakeholders.

Responsibilities

• Plan, execute and optimise digital marketing initiatives that deliver commercial outcomes.
• Manage agency partners to deliver paid digital campaigns across search, social and emerging channels.
• Develop social media strategy that grows brand engagement and reach.
• Lead email, SMS and marketing automation activities that improve customer acquisition, retention and loyalty.
• Design and optimise customer journeys through Salesforce Marketing Cloud, Insider and related platforms.
• Drive loyalty program engagement and support capability development within the team.
• Evaluate emerging technologies, AI tools and digital marketing innovations that enhance performance and customer experience.

Skills

Paid search

Social media

SEO

Content strategy

CRM / lifecycle marketing

Tools

Salesforce Marketing Cloud

Insider

Google Ads

Meta Business Manager

Job description

Stratco (Australia) Pty Limited is seeking a commercially-minded Digital Marketing Specialist to lead paid media, social media, CRM and loyalty initiatives that drive customer acquisition, engagement and retention for Australia’s leading home improvement brand.

Based in Adelaide, you’ll collaborate within the Group Marketing team and report to the National Marketing Manager, shaping customer communications and optimising campaign performance across Stratco’s digital ecosystem.