Digital Marketing & CRM Specialist — Hybrid (Home/Office)

Pascal Press; Sydney; Hybrid; AUD 85,000 - 105,000; Full time

Benefits offered by this job

On-site Barista and free coffee

Hybrid work model

Job summary

Pascal Press is an Australian educational publisher seeking a hands-on Digital Marketing & CRM Specialist to drive ecommerce campaigns across email, paid media, websites, SEO and analytics. You will manage customer data, segmentation, automation and lifecycle marketing, blending marketing execution with the systems that power it.

Join a fast-paced team in Leichhardt, NSW, blending remote work with office days, and help grow a direct-to-consumer business across Australia and New Zealand.

Qualifications

• Hands-on experience with HubSpot CRM and marketing automation.
• Broad digital marketing experience, preferably in ecommerce or D2C.
• Experience managing customer databases, segmentation, workflows and data hygiene.
• Strong analytical skills with customer, sales and campaign data.
• Experience with email marketing, customer journeys and lifecycle campaigns.
• Knowledge of GA4, GTM and conversion tracking.
• Experience with ecommerce CMS platforms (BigCommerce, Webflow) and SEO basics.

Responsibilities

• Build understanding of Pascal Press products, customer groups and purchasing behaviour.
• Plan and deliver ecommerce campaigns to drive traffic, conversion, repeat purchase and revenue.
• Use customer and sales data to identify products, audiences and messages that perform well.
• Improve the online customer journey to help customers find and buy the right products.
• Manage and improve HubSpot CRM, including properties, lists, lifecycle stages and marketing status.
• Keep the database clean and relevant; build segments based on behaviour and lifecycle stage.
• Develop and optimize HubSpot workflows, automated journeys, lead nurturing and re-engagement campaigns.
• Use HubSpot reporting and GA4 to understand ecommerce performance and campaign results.

Skills

HubSpot CRM

Marketing automation

Email marketing

Lifecycle campaigns

Analytics

Tools

BigCommerce

Webflow

Google Ads

Meta Ads

GA4

Google Tag Manager

Excel/Sheets

Job description

Pascal Press is an Australian educational publisher seeking a hands-on Digital Marketing & CRM Specialist to drive ecommerce campaigns across email, paid media, websites, SEO and analytics. You will manage customer data, segmentation, automation and lifecycle marketing, blending marketing execution with the systems that power it.

Join a fast-paced team in Leichhardt, NSW, blending remote work with office days, and help grow a direct-to-consumer business across Australia and New Zealand.