Digital Marketing Specialist

SmartRecruiters, Inc.; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Supportive working environment

Training and development

Job summary

Sika Australia Pty Ltd is a market-leading manufacturer of construction chemicals serving Australia across Construction, Industry and Mining. This role establishes and executes a digital marketing plan in collaboration with the Marketing and Communications Manager, and maintains all digital platforms.

You will lead SEO/SEM, social media, PPC, and website optimization, monitor enquiries, and provide monthly analytics reports with insights; collaborate on product launches and digital content;

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent qualification with 2+ years in marketing and digital environments.
• Professional marketing experience in B2B and B2C settings.
• Project management skills with ability to lead cross-functional digital projects.
• Strong knowledge of current online marketing concepts, trends and best practices.
• Proficiency with Google Analytics and Power BI reporting; adjust plans by analytics.
• Experience building B2B/B2C brands via social platforms and paid campaigns.
• Excellent communication; ability to influence and engage audiences at all levels.

Responsibilities

• Establish and execute a digital marketing plan aligned with the Marketing and Communications Manager.
• Maintain and optimise all digital platforms, including the website, SEO, and SEM.
• Lead social media presence, content planning, publishing, and PPC investment.
• Engage with enquiries online and foster an active online community.
• Measure and report digital marketing performance with monthly analytics and insights.
• Collaborate on integrated digital plans for new product launches and content.
• Identify and promote new digital platforms and tools in line with objectives.
• Maintain and optimise customer databases and support cross-functional campaigns.

Skills

Digital marketing

B2B & B2C marketing

Analytics reporting

Social media management

Paid campaigns

SEO/SEM

Cross-functional collaboration

Education

Bachelor's/Diploma in Digital Marketing

Tools

Google Analytics

Power BI

Job description

Sika Australia Pty Ltd is a well-established industry leader in the manufacturing of construction chemicals servicing Construction, Industry, & Mining divisions across Australia.

We are a Global Organization with subsidiaries in over 103 countries around the world, we manufacture in over 400 factories with over 33,000 employees & an expanding team across Australia.

Job Description

• Establish and execute a digital marketing plan that supports the overall Sika marketing strategy in collaboration with the Marketing and Communications Manager.
• Maintain and optimise all Sika digital platforms, including the website, SEO, and SEM activities to enhance visibility, user engagement, lead generation, and conversion performance.
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising investment across all platforms.
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels, fostering positive relationships and supporting an active online community.
• Measure and report on digital marketing performance through web analytics, providing monthly reports with actionable insights on website traffic, campaign effectiveness, and key performance metrics.
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and create relevant online educational and promotional content.
• Serve as the lead advocate for digital innovation by identifying, assessing, and promoting new digital platforms and tools in alignment with local and corporate objectives.
• Maintain and optimise customer databases, manage the digital content life cycle, and support cross-functional teams with marketing campaigns and events as required.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Proficiency with Google Analytics and Power BI reporting, with proven experience adjusting digital marketing plans based on analytic results
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Additional Information

As a market leader, Sika Australia understands and recognizes the contribution employees make to the success of our business.

In return for your experience and commitment, you will be rewarded with,

• A competitive salary package.
• A supportive working environment with a strong, positive company culture
• We invest in our employees – you will be provided with all relevant training and development.

Applicants must have valid AU working rights.

Successful applicants will be required to undergo a Pre-Employment Medical including a drug and alcohol screen.

Sika Australia is proud to be an Equal Employment Opportunity employer.

We value and seek diversity in our workforce.

Disclaimer – Sika Australia does not accept unsolicited agency resumes. Sika Australia is not responsible for any fees related to unsolicited resumes.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Sika Australia uses Artificial Intelligence (AI) tools to support the initial screening of job applications based on inherent duties of the role. However, we want to stress that AI does not make final decisions or disqualify candidates from consideration. Applications are carefully reviewed by our experienced hiring managers and recruiters to ensure a fair and thorough evaluation process.

By combining the efficiency of AI with the expertise and judgment of our hiring team, we are able to identify top candidates while maintaining a human-centered approach to hiring.