Digital Marketing Operations Executive

The GPT Group; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Flexible working

Parental leave

Learning & Development

Wellbeing programs

Employee referral program

Job summary

The GPT Group in Sydney is seeking a Digital Marketing Operations Executive for a 14 month fixed term contract. You will partner with centre marketing teams to support digital campaigns across the Retail portfolio and drive insights to improve performance.

You will lead monthly reporting, help shape digital strategies, and mentor marketing teams while maximizing digital channels, analytics and tech partners. This role requires strong marketing credentials and leadership capabilities.

Qualifications

• Tertiary education in Marketing with strong paid digital media experience.
• Experience with CMS, Google Analytics, eDM and mobile marketing.
• Understanding of market segmentation in FMCG, leisure or retail.

Responsibilities

• Take responsibility for paid digital campaigns aligned with national and centre campaigns.
• Lead monthly digital reporting and insights across campaigns.
• Assist centres with digital strategies to improve acquisition, conversion and retention.
• Support rollout of social media and digital strategies across retail centres.
• Oversee website system management and provide marketing training to teams.

Skills

Paid digital media

CMS

Google Analytics

eDM

Social channels

Mobile marketing

Education

Marketing degree

Tools

CMS platforms

Analytics tools

Email marketing tools

Job description

We shape leading experiences across office, retail, logistics and student accommodation.

We’re one of Australia’s largest property groups, managing $40 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

The role

We are currently looking for a Digital Marketing Operations Executive to National Digital & Marketing team based in Sydney for a 14 month fixed term contract.

Working in partnership with our shopping centre-based Marketing teams, the Digital Marketing Operations Executive is responsible for providing strategic and operational marketing support for GPT’s Retail portfolio across digital and systems.

In this role, you will drive digital insights, recommendations and analytics to better improve performance across our portfolio. You’ll also use your expertise and collaborate with our centre-based teams to support the execution of national and local campaigns and projects that drive traffic and customer engagement.

What you will be doing

• Take responsibility for paid Digital Campaigns, in line with both centre and national campaigns across portfolio
• Leading & delivering monthly digital Reporting and Insights – across key national campaigns and also specific reporting periods and develop enhanced marketing metrics regarding MROI targets and analysis
• Assist the centre marketing teams in the development of digital strategies that address key issues and is focused on meeting the acquisition, conversion and retention objectives of the centre.
• Support with the rollout of social media and digital strategies across the retail centres.
• Leading & assisting centres to utilise all digital marketing channels effectively across national and centre campaigns and ensuring we are maximising and leveraging our tech partners to maintain place in market across portfolio.
• Website System Management and assistance for centres
• Provide specific marketing training and development for Centre Marketing Teams and facilitate knowledge sharing across the GPT Retail Marketing team Assisting smaller centres in delivering campaigns and activations

What makes you stand out

You will be a tertiary education Marketing professional with strong paid digital media experience across CMS, Social channels, Google Analytics, eDM and mobile marketing and understanding of market segmentation in the FMCG, leisure or retail industry.

A natural leader, you will have sound digital and social capabilities to drive the content strategies across these channels, maximise database acquisition and connect with offline experiences.

You will also need ability to prioritise tasks, develop timelines and deliver initiatives on time and within budget combined with excellent written and verbal communication skills.

This is a varied role would suit a creative thinker with the ability to interpret consumer research and digital analytics and develop those into strategies, campaigns and actions and then critically assess, measure and report on the results and be able to mentor other on how to do the same.

What makes us stand out

• Enjoy flexible working arrangements and generous leave options.
• Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
• Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
• Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
• Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

• Ranked 5th in the 2025 Gender Equality Global Report released by Equileap.
• Placed 1st of real estate investment trusts in the S&P Global Corporate Sustainability Assessment 2025 Yearbook.
• Earned a Gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
• Awarded our fifth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2023-2025.
• Committed to our second Stretch Reconciliation Action Plan (RAP).

GPT offers an inclusive workplace culture and embraces people with diverse perspectives, skills and backgrounds. We welcome applications from First Nations candidates, members of the LGBTQIA+ community, people living with disability and people of diverse ages, cultures and backgrounds.