Digital Marketing Manager: Growth, CRO & Web Tech (Remote AU)

Perpetual; Sydney; Remote; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Work from anywhere in Australia

Wellbeing annual allowance

Study support

Job summary

Perpetual Wealth is seeking an experienced Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This role owns the digital ecosystem, including website strategy, content management, analytics, marketing technology and user experience, and partners with senior leaders and external agencies.

Qualifications

• 5+ years' experience in digital marketing, website management or marketing technology roles.
• Hands-on experience with Optimizely, essential
• Experience managing enterprise websites, digital content and lead generation campaigns
• Strong understanding of SEO, CRO, website optimisation and digital customer journeys
• Experience with Google Analytics, Google Tag Manager and digital performance reporting
• Proven ability to use data and insights to drive measurable business outcomes
• Experience working with content management systems, website publishing and digital governance
• Exposure to marketing technology platforms such as Salesforce Marketing Cloud and Sales Cloud
• Experience within financial services or another regulated industry
• Knowledge of HTML, CSS and web design principles
• Experience with digital experimentation, A/B testing and personalisation

Responsibilities

• Leading the ongoing development, optimisation and management of Perpetual Wealth's websites and digital platforms
• Driving SEO, conversion rate optimisation (CRO), analytics and emerging digital capabilities including AI-enabled marketing initiatives
• Designing and implementing lead generation, nurture and conversion programs
• Managing website content, campaigns and digital experiences through Optimizely
• Developing and executing A/B testing and continuous improvement initiatives
• Leveraging digital insights and campaign data to optimise marketing performance
• Working closely with technology teams and agency partners to deliver enhancements, integrations and digital innovation
• Supporting marketing automation initiatives and customer journey optimisation
• Acting as the key business owner for marketing technology platforms, website governance and digital best practice

Skills

Digital marketing

Stakeholder engagement

Data-driven decision making

Lead generation

A/B testing

Conversion rate optimisation

Tools

Optimizely

Google Analytics

Google Tag Manager

Salesforce Marketing Cloud

Sales Cloud

HTML/CSS

Job description

Perpetual Wealth is seeking an experienced Digital Marketing Manager to lead and evolve our digital marketing capability, driving lead generation, conversion optimisation and digital performance across our wealth management businesses.

This role owns the digital ecosystem, including website strategy, content management, analytics, marketing technology and user experience, and partners with senior leaders and external agencies.